[Hive has an ecosystem of decentralized social networks on blockchain. It is designed to offer an alternative to traditional social networks by allowing users to share content, have digital ownership and without the control of large technology companies](https://twitter.com/why_hive/status/1625696095245410304?t=EpdEdoR7fXzFBLl-pgwoiw&s=35).

This is imo the best "short description" of Hive I've seen in a long time and it was put out on Twitter by [Why Hive Blockchain](https://twitter.com/why_hive) account. I don't know who actually runs this account but it had just 134 followers before I gave mine. It's nice seeing Hive being shilled on Twitter which is probably the best web2 social media app that we currently have.

Since Elon took the wheels, Twitter improved a lot, especially when it comes to handling censorship and freedom of speech. The differences between Hive and Twitter for these matters are huge. As mentioned in the above-quoted description of Hive, every user of the platform is "an owner" actually of his/her account and no one can ban/deplatform anyone from sharing content on Hive. 

Twitter is not yet in that position, if ever...

![fsdgfdg.jpg](https://files.peakd.com/file/peakd-hive/acesontop/23tm9Awtnw1vZgMMdwNjSkrSe1Wsj6Fxdoc5C3D5YLTqZ2YtkXuPFenG3bErqfyNxM45s.jpg)

I stumbled upon an interesting article yesterday shared by @acidyo on Twitter. It was titled something like *best five web3 crypto projects* and when I opened it I wasn't amazed to see that Hive wasn't mentioned at all by the author. He either didn't know about it or intentionally ignored it.

Sometimes I feel like certain outlets and crypto influencers are afraid of Hive, otherwise, I don't see the reason why they don't talk about it, or use it. As a crypto head posting crypto-related content, Hive and the @leofinance community should be a must. But then again...

Have we ever tried doing any sort of "proper marketing campaign" for Hive so the world would know about us? 

This is the *tiny elephant* in the room for Hive. There's no doubt that #posh is quite handful in this regard, I have been sharing my Hive posts on Twitter before #posh was even a thing and I also agree with @taskmaster4450 when he says that "development is marketing".

I wanna ask you guys now: *how much development do we still need to get noticed*? It's not like we're underdeveloped... Without bragging or anything, I'd say that Hive is quite *overdeveloped* in comparison with many many top 100 crypto projects. However, we're still underexposed and, as said many times in many of my prior articles, I stand by the idea that we need some proper Hive marketing campaign.

I personally would donate HIVE or HBD for such a campaign because I see a lot of value in marketing. Oftentimes well sold products are in that position mostly because of the aggressive/efficient marketing they benefit from rather than the utility or reliability of them. Hive is both functional and reliable. 

And still, we're severely overlooked. I mean, even these accounts promoting it on twitter have their likes coming mostly from twitter accounts owned by hivers. I don't know how you see this, but I believe having some sort of marketing like paid "shilling articles" written by renowned crypto media outlets having us as "the main subject" would help. 

Having some youtubers talking about us, or interviewing some of the builders from the platform like @blocktrades, @khaleelkazi, @acidyo or @theycallmedan would work well as marketing too... 

What do you think?

*Thanks for your attention,*
*Adrian*    

   

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