The gaming company Atari plans to launch its own cryptocurrency

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The gaming company Atari plans to launch its own cryptocurrency
According to an announcement aired last week, the company behind iconic video games like Pac-Man and Pong is planning to launch its own cryptocurrency, dubbed "Token Atari." 

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As part of the effort, Atari acquired a 15% stake in Infinity Networks Ltd, a Gibraltar-based company that has licensed the firm. The partnership, which was previously hinted at in a December statement, will see the development of a digital entertainment platform backed by the so-called Token of Atari.

The game's manufacturer said that his investment was "made without disbursement in cash by Atari."

"Our goal is to take strategic positions with a limited cash risk, to create better value with the assets and the Atari brand," Atari president and general manager Frederic Chesnais said in a press release.

The selection of the name is remarkable, given that Atari had previously created an Atari token to make the role currency in order to make purchases in the game. It remains to be seen if the new announced Atari Token will serve that purpose.

In addition, Atari said it plans to integrate cryptocurrencies through its brand partnership with Pariplay Ltd, which offers online games using Atari characters as part of its design. Last week's statement also points significantly to the creation of a second token, which would be used in conjunction with the online casino plan.

"To expand the appeal of these new casinos, once the token is available, Atari intends to launch the Pong Token project, a second chip dedicated to crypto casinos and usable at these gaming sites. The details of this release of these will be announced soon, "according to the statement.

As expected, the announcement has made comparisons, and not entirely favorable.One of those mentioned in the statement is Kodak, the giant of the photographs that has licensed his brand for the creation of KodakCoin.

The project was announced in January, with plans to make an initial offer of coins at the end of that month. That sale of tokens was delayed later and since then no release date has been announced.

As noted by Bloomberg, Atari's stock price experienced a notable leap after the announcement was made.
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