### Steve was right?
Even though Apple is quite down the drain right now with little to *no innovation* happening, there is one thing they got right *back in the day of the great and mighty*: **a direct control over its entire ecosystem by working on both the hardware and the software themselves**. That gave unlimited power over what they can do with their products and incredible advantages over what others struggled to do while satisfying multiple mistresses (Yes I'm looking at you Google!).
<center>https://pixabay.com/static/uploads/photo/2016/02/22/00/25/robot-1214536_960_720.png</center>
Now, Google's playing catch-up (as with everything except Google Search) and will soon launch a bunch of new products and they are finally starting to get it. They took on iOS with Android and on Windows with ChromeOS a while ago like a weird guy trying to win two new girlfriends at the same time, yet was left with the same old way of satisfying their stakeholders (¯\_(ツ)_/¯).

### Good morning!
Here's the line-up expected in Q3 this year:
- [New smartphones](http://www.pcadvisor.co.uk/news/mobile-phone/google-launch-google-branded-android-phone-by-christmas-2016-3643541/), this time built by Google directly
- [New computer](http://thenextweb.com/google/2016/09/26/1000310/#gref) and OS (combination of ChromeOS and Android?)
- [New Chromecast](http://venturebeat.com/2016/09/26/this-is-the-4k-google-chromecast-ultra/) with 4K
- [Stand alone Home Assistant](http://wccftech.com/google-home-alexa-competitor-pricing-leaked/) - taking on Amazon's Alexa and Siri on the new AppleTV
- [New router](http://www.androidpolice.com/2016/09/23/exclusive-google-will-introduce-google-wifi-a-129-home-wi-fi-router-on-october-4th/) - *yes, a router!*

### Attention Economy 101, by Google
So on one hand Google is focusing even more on barging into your life, house, internet, business etc., but they are also starting to slowly switch towards the only way they can be successful end to end which is to own each and every step of their products life by taking on full ownership of the hardware and software of their products. Basically a Google enthusiast might have the company peak into his/hers smartphone, internet connection, computer, TV, streaming, house automation and also e-mail, searches, music. 
Is there anything left? YUP! Social Media. Google+ is a complete flop and here's where others like Steemit might come handy by the time Google gets on top of it years from now.

### Why our ecosystem needed its own currency?

Well, not for much just maybe to have:
* A censorship free and independent environment (*true anarchy baby!*)
* Ability to develop other sustaining measures such as free transactions because *duh!*, SBD for stability, Steem Power for no rage bailout dumps
* Because other blockchain tech was light years behind in transaction speed (*not you BTS, you're cool*)
* To remain unaffected by other major events on the same parent blockchain (DAO for Ethereum for ex.)
* *Cause it's cool to have your own coin!* (<- i made that one up but Dan knows what I'm talking about. Got brownies?)

### The beginning of a beautiful friendship

Steem(it) is directly proposing something that nobody else is at the moment. This great moment, if leveraged properly, can really put a dent into this world's course. ( I know there's others out there with *plans* for a decentralized social media platform but their future is already a present for Steemit so *meh!*)

http://i.imgur.com/yB1R7Ky.png ***Here's to the crazy ones...***

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## I'm going to @steemfest, are you?
I hope so because I need a roomie at Volks. Hit me up on steemit.chat directly or on #steemfest..