In the early 90's, I remember an ad campaign from AT&T that predicted what we would be able to do in the future. It seemed wild and fantastical at the time, but that was the point. Because each ad ended with the line, "And the company that will bring it to you... AT&T."

It was a weird campaign in a way. They weren't selling anything specifically. In ad speak, that's known as a branding campaign - one that's not selling any product, but the company in general - but in this case, they seemed to be advertising for things that didn't exist yet.

But it worked. It made you think about the future, what kind of technology and lifestyle we could expect to lead, and it was fun to think about.

With 2018 officially here, I realized that the You Will campaign, which debuted in 1993, is now 25 years old. So I decided to look back at this little piece of pop culture and see just how close they came. Turns out... Pretty damn close.

And some of what they predicted we've already far surpassed.

Enjoy!

https://youtu.be/Cb-z8CUC5lw

Here's a few compilations of the ads so you can watch them unbroken:

https://www.youtube.com/watch?v=a2EgfkhC1eo

By the way, if you're wondering who the narrator's voice is - it's Tom Selleck. :)

https://youtu.be/4PJcABbtvtA
(sorry for the terrible quality on this one)

And here's a take that Marques Brownlee made on the campaign a few years ago:

https://www.youtube.com/watch?v=zUtedhbQDP4