ADSIGMA:Blockchain Revolution in Digital Display Advertising
ico·@ayamj·
0.000 HBDADSIGMA:Blockchain Revolution in Digital Display Advertising
 Digitization has affected almost everything and everyone in a manner that has revolutionized the market structure. The traditional market structure is no more an option to lead any business Growth of the Internet There were over 3.2 billion users who had access to the internet in 2015, which is very high as compared to 738 million users in 2000, as per ITU. In 104 countries, more than 80% of the youth population is online. In developed countries, 94% of young people aged 15-24 use the Internet[2]. Owing to the online presence of the people at large and aforementioned limitations of traditional markets, over the last two decades, we have seen a shift of businesses from physical markets to digital markets. Marketers have shifted to internet-based platforms to pitch their product/service. Businesses Going Online  The offline businesses make excessive investment in expensive retail spaces. As a result, the operating costs are on the higher side for an offline business. The online business of any venture is a low-cost structure. By shifting their business online, big companies benefit from managing 3 major activities: ● Inventory control ● Payroll ● Finance. Small businesses can reach a worldwide audience through simple e-commerce websites. An online venture offers convenience to customers, who can browse product reviews and place orders at their leisure. Why Is There A Need for Online Marketing? People are rapidly adopting an online ad revenue based model to run their businesses. Having merely an online presence isn't enough for a business to leverage the advantages of internet. In order to reach a mass audience and to achieve the business goals, it is essential to take adequate marketing decisions which best suits the organization and is further based on accurate statistical criteria. Selection of the most suitable marketing channel is a multidimensional aspect. There are various influencers to the decision, some of the most effective are: ● Demographic factors, ● Geographical factors, ● Cost of advertisement, ● Turnover rate, ● Bounce rate. What is ADSIGMAL AdSigma is the next generation Digital Display Advertising platform that is carefully driving blockchain technology to revolutionize the digital display advertising space. We aim to disrupt the existing digital advertising space and address the significant problems it faces, such as unreasonable commission, lack of negotiation power and a shortage of choice for the publishers and advertisers. In an industry where Ad Networks are having revenue of over $200 billion, we recognize the need to provide an alternative platform which works in favor of the advertisers and the publishers with ZERO fee. All the ADSi token holders shall experience quality service and will be benefited from the various perquisites of holding our token. We firmly believe in the idea and have confidence in our vision. With our team members stemming from diverse fields like finance, software development, digital advertising and blockchain/cryptography, we have achieved a competitive market position, and we are already set on a path of converting our vision into reality. The AdSigma Decentralized Ad Network AdSigma radically improves the efficiency of digital display advertising by using ADSi token, which can be exchanged between publishers, advertisers. It all happens on the Ethereum blockchain  FOR MORE INFO https://adsigma.io/ https://adsigma.io/assets/whitepaper/adsigma-whitepaper.pdf https://bitcointalk.org/index.php?topic=3138572 https://twitter.com/adsigmacoin https://www.facebook.com/adsigmacoin
👍 ayamj,