# The End of the Ad-Supported Web
## What if we got the business model of the web wrong?

![Screen Shot 2018-12-13 at 12.39.48 PM.png](https://cdn.steemitimages.com/DQmQdSMBsQTVMnUNacUHtGGhwVqGWChXEK8MU4KPjEoNxcF/Screen%20Shot%202018-12-13%20at%2012.39.48%20PM.png)
[Julien Genestoux on how web advertising has underserved us - and how paying for content could save the web.](https://medium.com/unlock-protocol/the-end-of-the-ad-supported-web-d4d093fb462f)