![Blog_Banner (1).jpeg](https://files.peakd.com/file/peakd-hive/beststart/23tRxinaLecz5WcVQoDu5arVjQdVcyamLo3wb8yNKGyJtAhFWerBMuSWpmxSiNimPZwYc.jpeg)

So in my last post, I had mentioned the return of an old friend to my blog post and website. So without further ado let me introduce you to 

**LEO, The Master List Builder.**
![leo1SM.png](https://files.peakd.com/file/peakd-hive/beststart/AK9NrXdWpQwLhttuTExgupmiY42DsSMWJV8CB1WpfkHsG3KsAcr2PUxT7UctzNM.png)

Leo was my mascot from my traffic exchange years ago and it is time that I put him back to work.

Now, onto the post...

**Know, Like, and Trust**

If you have been involved with CTP[](https://clicktrackprofit.com/beststart) or ListNerds[](https://listnerds.com/@beststart) and/or have listened to @jongolson for any length of time, then you know what I am talking about.

If you expect to be able to engage your list members then they need to know who you are. This is one of the few things that we seem to have lost with our current marketing culture.

Since my return to online marketing and the new connection to the blockchain, I have seen that we have returned to using screen names. Now there is nothing wrong with using screen names, but I believe that you should also have your REAL NAME on your profile. This makes your relationship with your list more intimate and builds a stronger bond of trust.

People like to know who they are dealing with whether they are just reading a blog post, or they are interested in something you are promoting.

People prefer to buy from someone they know, like and trust so let’s make sure they know who we are.

Until next time,
John Novak