Customer satisfaction is the main mission of companies that produce goods or services and to improve it the more structured realities rely on software, such as the  Adobe Experience Platform , designed to understand and personalize the digital experience of customers. 
The problem is that the data that this platform generates are disconnected from the Customer Service Experience. To unify them, Adobe has formed an alliance with ServiceNow , a company specializing in the creation of workflows and CSM (Custom Service Management ). 

The result is that Adobe Experience Cloud will integrate with the ServiceNow Now Platform , so as to improve customer profiles in real time and have an overall view of the customer and his purchase path, from acquisition to services. 

" Customers demand exceptional experiences and companies seek to transform services and engagement," said John Donahoe, President and Chief Executive Officer, ServiceNow . " Together, ServiceNow and Adobe will enable continuous digital workflows that enhance the customer experience. wants and that the company tries to provide ".

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