Since May 2024, Eric Semler, owning 7.6% of Semler Scientific (SMLR) shares, has adopted a Bitcoin treasury strategy inspired by Michael Saylor. On May 28, 2024, SMLR announced its [“Bitcoin Standard”](https://www.prnewswire.com/news-releases/semler-scientific-announces-bitcoin-treasury-strategy-302156715.html), accumulating **4,450 BTC** for approximately **$410 million** at an average price of **$92,200 per Bitcoin**.

### Acquisition Breakdown
SMLR’s Bitcoin purchases are detailed below:


 https://img.leopedia.io/DQmNbw3wJzY3PkfH2vFjcb2rJwsVKReU9KCa3kPzo94AM2W/image.png 


| Year          | 2024    | 2025    |
|---------------|---------|---------|
| **Funds Deployed (%)** | 41.1%  | 58.9%  |
| **Funds Deployed ($M)** | 186.7  | 241.5  |
| **BTC Acquired (%)**   | 46.9%  | 53.2%  |

In 2025, SMLR invested **$241.5 million** in Bitcoin.

### Bitcoin Goals
On June 19, 2025, SMLR announced ([press release](https://ir.semlerscientific.com/news-releases/news-release-details/semler-scientificr-appoints-joe-burnett-director-bitcoin)) its Bitcoin targets:
- **10,000 BTC** by the end of 2025
- **105,000 BTC** by the end of 2027

### Market Value of Holdings
As of July 1, 2025, with Bitcoin priced at **$107,579**, SMLR’s holdings are valued at **$478.7 million**, reflecting an **unrealized gain of $68.6 million** and a **16.7% profit**.

**Sources:**
- Eric Semler on [X.com](https://x.com/SemlerEric)
- SMLR financials: [Semler Scientific Investor Relations](https://ir.semlerscientific.com/) for 8-K, 10-K, and 10-Q reports
- BTC price: [CoinGecko](https://www.coingecko.com/en/coins/bitcoin)

**Notes:**
- *Funds Deployed*: Funds allocated during a period compared to total investments in an asset.
- *BTC Acquired*: Amount of Bitcoin acquired in a period compared to the total held.
---

Vote for my witness: [@blue-witness](https://vote.hive.uno/@blue-witness)

---

Posted Using [INLEO](https://inleo.io/@bluerobo/smlr-adopting-mstrs-btc-playbook-ggf)