https://nyoobserver.files.wordpress.com/2016/06/mediachain.jpg?quality=80&w=300
What if [attribution could follow](http://observer.com/2016/06/mediachain/) a creative work around? 

That's the idea behind Mediachain, a new, small company out of Brooklyn that has created software that can identify media not by the data that makes it up, but by its concept. Concept addressing can find a work, even if it has been slightly modified (such as when a comic strip gets cropped). 

[More details here](http://observer.com/2016/06/mediachain/).