![bee hive.jpg](https://cdn.steemitimages.com/DQmRqpjFJ6mMJJ2HxUaYv8xjhCAcL2EmBd7T8tW1JyajTTF/bee%20hive.jpg)

I like the idea of Hive and it will definitely work.  It will work only if it is simple, open and supportive.  Look I have been at this a long time as far as content marketing.  I was in the twitter beta program, I've spent more time than I want to admit too stealing things out of the fridges at Facebook and Instagram.  I've taken dumps at Google headquarters and I'm the a loser in the 12 year club at reddit.  So I get the social media aspect of steem.  And it sucks.

Hive has a unique chance to flourish because it is going to be founded by badasses who get it.  But what needs to happen is those who start out as whales need to bend over backwards to vote for people who post.  If they don't like the content, who cares?  Don't downvote just help the people understand what type of content is valuable.  

If people are supported they will feel a sense of ownership.  They will feel like valuable members of the cool club.

As For Content:

Content is king and I can tell you from 15 years experience, shit content is king.  Facebook, Twitter, Instagram, Pinterest, Reddit and to some extent tik tok have spent over a decade teaching people how to create, share and consume social content and that content is shit content.

Social content is valuable to the social network of folks on social networks.  The good stuff goes viral.  That's just how it is and it wont change.  

I have always thought that steem could be massive but bad leadership andthe false believe that marketing was the missing link were holding it back.  Let's face it, there aren't any steem influencers that have become mainstream stars but all the of the networks I have mentioned above have all had influencers go mainstream.  And those type of content creators are what we need on steemit and now hive.

My favorite app ever on steemit was share2steem.  It was the one that allowed you to share your instagram directly to the steem blockchain.  Now some felt it wasn't fair for those folks to get rewarded for that and I get it, but there were some blindspots in that type of short term thinking.  Imagine reaching out to instagram influencers with millions of followers posting and luring their followers over to steemit by telling them that they both can monetize their lives by posting and viewing on steem.  Over the long term steemit would have proved to be a valuable extra network to post on and invest in because influencers would make more on steemit than on instagram.

Trust, me instagram influencers to make as much as you think they.  The majority make nothing but the clothes they shill and that's about it.  There is plenty of opportunity to reach out to influencers on other networks and exlpain to them how Hive will work to help their social profile and income.

That is just a simple example. It will work for twitter, facebook groups, pinterest , youtube and Tik Tok as well.  My point is that when hive starts and if the whales share the wealth with folks trying to find their voice without getting the worry of getting blasted into oblivion with downvotes Hive will work.  Now I'm not talking about "Hi sirs, vote me sirs, your content good sirs", but I'm just saying build this thing by being open, welcoming, nurturing and accepting of normal social content

Posted via <a href="https://steemleo.com/">Steemleo</a>