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From Cointelegraph
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<blockquote>
The 2018 Winter Olympic Games will be a big talking point for the next two weeks and there’s a team that the wider cryptocurrency community can get behind in South Korea.

Just like Cool Runnings made Jamaica’s first ever bobsled team famous, the latest edition of the Winter Olympics will see the USA luge team become a champion for Bitcoin in what could be a first for cryptocurrency in the sport.

The USA Luge Foundation has been campaigning for donations in Bitcoin on Medium since December 2017. While they can’t wear any sponsor logos at the Olympics, the team has promised to promote the preeminent cryptocurrency in upcoming competitions, depending on how much Bitcoin they raise.

The team claims to be the first US Olympic group to set up its own Bitcoin wallet to accept donations. It’s a move that is synonymous with the spirit of luge, high speed and fraught with danger.

US luge doubles silver medallist and current USA Luge marketing director Gordy Sheer said the endowment fund is a natural fit.

“You know, we hear a lot of jokes about lugers being crazy, and people don’t know why we do it. But luge is something that gets into your blood and transforms your life and the Bitcoiners we’ve met know exactly what it’s like to be all in on something that the world doesn’t appreciate yet. We’ve looked at Bitcoin hard, and it is definitely a risk-reward we understand and are eager to take.”
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Read more: https://cointelegraph.com/news/bitcoin-luges-its-way-into-winter-olympics

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It's great to see Bitcoin getting exposure on the global stage like this.  I look forward to when we see massive Bitcoin logos alongside the likes of Coca Cola or McDonalds at these major events.

<h4>Leave your thoughts in the comments below.</h4>

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