Construyendo un guion de presentación y captación||Building a presentation and recruitment script
hive-140971·@damarysvibra·
8.335 HBDConstruyendo un guion de presentación y captación||Building a presentation and recruitment script
 <div class="text-justify"> Saludos amigos de @beentrepreneur. Entre tantas técnicas, estrategias y/o herramientas que vamos conociendo a través de cursos, lecturas y experiencias recomendadas para presentar, dar a conocer y vender nuestros proyectos el Elevator Pitch, siempre sale a relucir. El elevator pitch es un discurso corto, que tal como indica su nombre es el tiempo que puedes tener para hacer tu presentación mientras estás en el ascensor o elevador, de allí que la recomendación sea que tu discurso se ubique en el número de palabras que puedas pronunciar, sin atropellar, en un minuto, máximo dos, estamos hablando de 130 a 250 palabras aproximadamente. Para condensar toda la información que puedas tener en tan corto tiempo, definitivamente es recomendable hacer un guion con lo más relevante, para lo cual enfoca tu información en lo que ofreces, la necesidad que cubres, como tu producto ayuda a resolverla y marca las diferencias que hacen tu propuesta distinta y si se quiere única, ah, no olvides presentarte resaltando algunas cualidades y conocimientos que te habilitan en el servicio o producto que ofreces. En lo personal, he utilizado el elevator pitch en múltiples ocasiones y en muchas de ellas de manera intuitiva, es decir, me preparo mentalmente un guion para presentar mi producto tocando aspectos que considero relevantes y con eso sentía que era suficiente. Sin embargo, en la campaña publicitaria que en este momento llevo adelante en mi emprendimiento de biodanza me he visto en la necesidad de preparar un guion que concretice la información de una manera clara y puntual, pues siento que me extiendo en explicaciones y que hay aspectos que en el momento se me escapan.  A todas estas, la necesidad ha surgido porque posibles clientes se comunican conmigo con curiosidad y solicitan explicaciones que he dado por hecho que todo el mundo conoce (gran error) y es allí donde me explayo en explicaciones y se me pasa enfocar información relevante que conduzcan a la captación. La experiencia me ha servido para detectar cuáles son las interrogantes más comunes, entre estas: ¿Qué es la biodanza? ¿Qué música se baila allí? ¿Hay que aprenderse pasos? ¿Hay que saber bailar? ¿Es como una bailo-terapia? Basada en estas preguntas recurrentes he preparado un guion, guiándome con las que propone un elevator pitch, ya que la información solicitada no es presencial, sino vía telefónica, lo cual implica que mis potenciales clientas, por lo general, tienen tiempo de sobra para entablar largas conversaciones y muchas veces mi atención está en esa escucha activa que me sirven mucho para detectar necesidades, pero no para concretar, por lo que el guion me ayuda en ese proceso a la vez que me funcionan como una lista de chequeo para constatar que cubro cada paso. Les comparto el trabajo realizado, que siempre estará sujeto a modificaciones y contextualizaciones. **Hola, soy Damarys Pacheco, profesora de biodanza, La biodanza es un sistema donde trabajamos cuerpo, mente y emociones con la finalidad de vivir en mayor bienestar integral. En cada sesión combinamos movimiento rítmico, respiración y música para fortalecer el cuerpo, mejorar la movilidad y recargar energía, todo en un ambiente armonioso, fluido y sin juicios. En nuestras clases no hay coreografías ni requieres saber bailar. Utilizamos diversos géneros musicales para conectar y expresar lo que sentimos, encontrando en ello armonía y paz interior, danzamos la vida.** **En la biodanza el grupo es importante, por lo que estimulamos la cohesión grupal a través de una comunicación abierta, respetuosa y solidaria, entablando lazos de compañerismo y amistad. Como motivadora, coach y formadora en el crecimiento personal, estimulo en cada clase la visión positiva de estar y vivir en alegría, armonía y la toma de consciencia de lo que la vida nos ofrece. Para ello, en cada sesión, nos enfocamos en “el darnos cuenta” de aquello que nos aleja de lo que queremos y deseamos e iniciar cambios que nos permitan cada día estar mejor.** **Te invito, este sábado, a nuestro encuentro y así tienes una visión más amplia de lo que es la biodanza porque, la Biodanza se vive. ¿Te reservo el cupo?** # Y tu apreciado emprendedor, ¿Cómo preparas tu discurso de presentación y venta? ¿Utilizas el Elevator Pitch, te ha funcionado?   Greetings, friends of @beentrepreneur. Among the many techniques, strategies, and/or tools that we learn about through courses, readings, and recommended experiences for presenting, publicizing, and selling our projects, the elevator pitch always comes up. The elevator pitch is a short speech, which, as its name suggests, is the time you have to make your presentation while you are in an elevator, hence the recommendation that your speech should be limited to the number of words you can say, without rushing, in one minute, maximum two, which is approximately 130 to 250 words. To condense all the information you may have in such a short time, it is definitely advisable to write a script with the most relevant points, focusing your information on what you offer, the need you meet, how your product helps to solve it, and highlighting the differences that make your proposal unique. Oh, and don't forget to introduce yourself, highlighting some of the qualities and knowledge that enable you to offer the service or product you offer. Personally, I have used the elevator pitch on multiple occasions, and in many of them intuitively. That is, I mentally prepare a script to present my product, touching on aspects that I consider relevant, and with that, I felt it was sufficient.  However, in the advertising campaign I am currently running for my biodanza venture, I have found it necessary to prepare a script that specifies the information in a clear and concise manner, as I feel that I tend to go on too long with explanations and that there are aspects that escape me at the moment. In any case, the need has arisen because potential clients contact me with curiosity and ask for explanations that I have taken for granted that everyone knows (big mistake), and that is where I go into lengthy explanations and fail to focus on relevant information that would lead to recruitment. Experience has helped me to identify the most common questions, including: What is biodanza? What kind of music is danced there? Do you have to learn steps? Do you have to know how to dance? Is it like dance therapy? Based on these recurring questions, I have prepared a script, guided by those proposed in an elevator pitch, since the information requested is not in person but by telephone, which means that my potential clients generally have plenty of time to engage in long conversations, and often my attention is focused on active listening, which is very useful for identifying needs but not for specifying details. so the script helps me in that process while also serving as a checklist to ensure that I cover each step. I am sharing the work I have done, which will always be subject to modifications and contextualizations. **Hello, I am Damarys Pacheco, a biodanza teacher. Biodanza is a system where we work on the body, mind, and emotions with the aim of achieving greater overall well-being. In each session, we combine rhythmic movement, breathing, and music to strengthen the body, improve mobility, and recharge energy, all in a harmonious, fluid, and non-judgmental environment. In our classes, there are no choreographies, and you don't need to know how to dance. We use different musical genres to connect and express what we feel, finding harmony and inner peace in it. We dance life.** **In biodanza, the group is important, so we encourage group cohesion through open, respectful, and supportive communication, forming bonds of camaraderie and friendship. As a motivator, coach, and trainer in personal growth, in each class I encourage a positive outlook on being and living in joy, harmony, and awareness of what life has to offer. To this end, in each session, we focus on “becoming aware” of what keeps us from what we want and desire and initiating changes that allow us to be better every day.** **I invite you to join us this Saturday so you can get a broader view of what biodanza is because biodanza is something you experience. Shall I reserve a spot for you?** # And you, dear entrepreneur, how do you prepare your presentation and sales pitch? Do you use the elevator pitch? Has it worked for you? </div>  Translated with www.DeepL.com/Translator (free version) **Fuente de imágenes**: Elementos Canva </div>    <center> #### MIS REDES SOCIALES []( https://www.facebook.com/damaryspacheco.s)[]( https://www.instagram.com/damaryspacheco.s/)[]( https://twitter.com/damaryspacheco5)</center>  </center> <center> </center> <center>  </center>  <center> [Be Entrepreneur]( https://peakd.com/c/hive-140971/created)</center> Translated with DeepL.com (free version)
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