![loyality.jpg](https://cdn.steemitimages.com/DQmeea5FVA6WvWoA5iKsvkpgZg4BFqY4mFou1gxT4Bm5SjV/loyality.jpg)

Specialized studies show that over 100 billion dollars are stuck into lackluster loyalty programs. While the base marketing principle is sound, customers find it that it’s just not worth their time to engage with bonus point campaigns. What could be some of the reasons? For once, these bonus points are usually limited to a particular product line or perhaps a specified period. 

They are not interchangeable with other campaigns or goods, and so, customers can’t merely be bothered with them. With the advent of blockchain technology, however, all of these issues can be solved once and for all!

### Introducing the SLP Network: a DEX for trading bonus points!

The team behind the SLP ecosystem want to create, with your help, a decentralised exchange or a DEX where you can trade product bonus points for a real store of value in the form of the SLP token. Users of the platform have two choices; they can exchange their bonus points for other bonus points from a product they are interested in or trade them for their token value.

The SLP DEX aims to become the global index of bonus point campaigns, as more and more people get to use the platform, the price discovery of the SLP token will give companies a good gauge on what’s on demand at any given moment.

### How does the platform work?
With the help of Smart Contracts, the SLP ecosystem will thrive together with the customer businesses in a decentralised share architecture. All of the transactions will be stored on the blockchain, processed by trust nodes that work in consensus with the token issuers. Here are the main advantages of using the SLP solution:
-    **Reasonable transaction times**
By using the federated consensus protocol, SLP ensures that the transaction validations are performed in a timely manner to sustain a certain fluidity on the platform.
-    **Competitive brokerage fees**
Thanks to the blockchain technology, SLP can practice unmatched prices by any other existing technology stack. Thanks to the microtransactions module the incurring fees are reasonable for any serious business.
-    **Censorship Resistant Marketplace**
Without any direct control or manipulation conducted on the market, the rates will be entirely dependent on supply and demand, restricted to the actual value of the bonus points.
-    **Tamper-proof security and privacy measures**
Users can rest assured that all of the transactions are encrypted and anonymised through the distributed ledger without compromising any sensitive information.

The project is developed by an experienced team with hands-on experience in the customer retention industry. Developing the SailPlay platform was one the team’s most significant achievements with a client base of over 100 companies, it’s safe to say that they know what’s next for the industry as a whole. To join this exciting project you can register for their whitelisting process to get into the ICO phase. A total of 4 billion SLP tokens were issued with a set price of 100 SLP per USD. The minimum purchase amount is 0.1 ETH.

For more information please visit: https://slp.network/ and join SLP Network on, [Twitter]( https://twitter.com/slp_network/) or [Telegram](https://t.me/slpnetwork).