What do you think about Steem's Smart Media Tokens?

Back in September, Smart Media Tokens were announced for the Steem Blockchain. Essentially, they will allow anyone to create their own token on the Steem platform to drive engagement and create financial incentives within their own communities.

I'm going to write an article on the topic and would love to respond to your questions as much as possible.

Do you love the idea? 
Do you hate it?
Is there anything about it you find confusing?

Comment with your thoughts below. Upvote as well so more people can see this post and join the discussion.

Here's the post where @ned announced SMTs: https://steemit.com/steem/@ned/announcing-smart-media-tokens-smts