Diamonds, Sneakers, Provenance and the blockchain

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Diamonds, Sneakers, Provenance and the blockchain
http://www.youtube.com/watch?v=92FCRmggNqQ

>Little is known of Sierra Leone, and how it connects to the diamonds we own

I quote this from Kanye West, because, well, he is right, but actually, hopefully Everledger looks to change that.

Have you heard this story?

This company [www.everledger.io](http://www.everledger.io) takes diamonds, scans them, and saves every nuance that makes it a diamond into the blockchain. A digitally trackable diamond.

As a blockchain developer, I think this is brilliant. Brilliant!

What does this mean though?

Well, it gives the diamonds provenance - the ability to be able to track where it came from, where it has been, its qualities (the 4Cs - Cut, Color, Clarity, Carat-Weight). It is important to know this fellas, especially if you are about to pop the big question. Learn about the 4cs more here [www.4diamond.com/4cs/](http://www.4diamond.com/4cs/)


Provenance, proof-of-authenticity are going to be big things in blockchain. I can't help but wonder at other ways to use this tech.

I say keep an eye out for them, also -  [www.provenance.org](http://www.provenance.org) is another project I am interested in.

Anti-counterfeit measures are already in place in fashion, in technology like the smart tags we see being attached to shoes such as we see with [www.chronicled.com](http://www.chronicled.com) which use blockchain technology to prevent counterfeit.

Bonus etymology:
>counterfeit
>Origin
>Middle English (as a verb): from Anglo-Norman French countrefeter, from Old French contrefait, past participle of contrefaire, from Latin contra- ‘in opposition’ + facere ‘make’.

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