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[LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance) is a very big community and represents one of the biggest brands on [Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive). But even the biggest brands need advertising because advertisement is crucial for projects to succeed and go ballistic.
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![ROARRRRR!!!!.jpg](https://images.hive.blog/DQmTSVazB58dVmziPqrN2b6bSVaYgxEqRbT6gLRxSzLuKby/ROARRRRR!!!!.jpg)
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Advertisement comes in many ways, from the most sophisticated forms seen by professional [business](https://leofinance.io/@leoglossary/leoglossary-business) promoters, to the most basic means like sending out Tweets on [Twitter](https://leofinance.io/@leoglossary/leoglossary-twitter) or discussion holdings. 

Promotion can also be sub-grouped based on the target of the promotion.  Are we promoting [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance) to an on-chain audience that are not lions or to an off-chain audience who don’t even know about [Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive) itself?
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When we talk about promoting [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance), I think we sometimes overlook the fact that this promotion can be done on [Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive) itself as well. Not everyone on Hive uses [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance), so the bigger goal is not just to onboard people outside of [Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive) to [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance), but to create a sort of traction that draws in even Hivers who have absolutely no interest in [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance)-related posts into the Pride. We can do this in several ways.

I find it a bit ironic that I’m about to point out something Khal posted about 4 days ago questioning it’s relevance as my major point in how we can advertise LeoFinance this year. In his post [here]( https://leofinance.io/@khaleelkazi), khal poses the question of whether memes add any sort of relevance to the [Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive)[blockchain](https://leofinance.io/@leoglossary/blockchain). When I saw the meme in the title description, I HAD TO check the article out. 

He made a great argument on how different people perceived the value of memes to the [Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive) ecosystem and whether or not other people even considered memes as anything of value to [Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive). For the most part, I agree with the things he said and it seems like many others did as well.

> Memes as both an on-chain and off-chain promotional tool

Beyond the fact that most people use Memes for the purpose of expressing and appreciating humor, memes are actually great marketing tools to reach an audience that even some of the influencers with the biggest followings couldn’t reach. 

Literally everyone that has a smartphone today uses the internet to scroll memes every day. A good population of people go to places like [Twitter](https://leofinance.io/@leoglossary/leoglossary-twitter) for nothing but memes. Some influencers and affiliate marketers use this to their advantage by building an audience interested in memes and then [monetizing](https://leofinance.io/@leoglossary/leoglossary-monetization) their massive following to advertise products for [businesses](https://leofinance.io/@leoglossary/leoglossary-business). But this is not even where I’m driving at. 

The point I’m driving at is the fact that memes require a certain level of understanding of the content of the meme to appreciate the humor, and that people go to great lengths to understand and find the humor in memes. Making memes centered around [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance) promotion will have a lot of people asking questions when they see them. 

![photo_20230106_005549.jpg](https://images.hive.blog/DQmU6z13YGZh1MzAovBFcBXuWDjNsjs1LenN9nn27cMS5aD/photo_2023-01-06_00-55-49.jpg)

I made a couple of [Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive) promotional memes a few months back in [this post](https://ecency.com/hive-174578/@depressedfuckup/hive-promotion-using-memes-hive-174578) and they attracted a lot of questions when I shared them on my status. That is the power of memes as an advertisement tool. Now this was simply shared on the status of someone with only about a 100 people viewing his status. Imagine how ballistic it could take [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance) on a [social media](https://leofinance.io/@leoglossary/leoglossary-social-media) like [Twitter](https://leofinance.io/@leoglossary/leoglossary-twitter)which currently has a wider user base than LeoFinance does if all or most of us Lions shared it there.

Memes can’t go wrong when it comes to advertisement on-chain to Non-LeoFinance Hivers or to total non-believers on the internet who don’t even know about Hive.  

> [Threads](https://leofinance.io/@leoglossary/loeglossary-threads) as a [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance) attraction centre.

Threading is one of the latest and most important features of not just [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance), but [Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive) as a whole. Threads are the threads of Hive’s [microblogging](https://leofinance.io/@leoglossary/leoglossary-microblogging) (pun intended lol). It allows Hivers to be able to post short form content similar to Tweets on [Twitter](https://leofinance.io/@leoglossary/leoglossary-twitter). 

[Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive) is known to be a [blogging](https://www.ecency.com/@leoglossary/leoglossary-blogging) platform, and this discourages people whose preference is short form content. [Threads](https://leofinance.io/@leoglossary/loeglossary-threads) have come to remedy that. So for some Twitter users, why they don’t pay attention to Hive is because they see it as a platform for long form content and that this isn’t the place for their short-form tweets. It is my belief that a lot of people on Twitter would vacate twitter if they knew [Threads](https://leofinance.io/@leoglossary/loeglossary-threads) on LeoFinance is a Twitter on steroids. Learning that they literally can do everything they’re doing on twitter and more for free will be jaw-dropping for a lot of twitter users. 

> Using our competition for advertising

I decided not to be specific and say [Twitter](https://leofinance.io/@leoglossary/leoglossary-twitter) because even though [Twitter](https://leofinance.io/@leoglossary/leoglossary-twitter) is one of the best [social media](https://leofinance.io/@leoglossary/leoglossary-social-media) platforms to advertise, it’s not the only one. Let’s focus the talk on [Twitter](https://leofinance.io/@leoglossary/leoglossary-twitter) for a minute though.

This might just be the most widespread and effective form of promotion we can do. Everyone (or should I say most) knows how to Tweet and most of us go to [Twitter](https://leofinance.io/@leoglossary/leoglossary-twitter) everyday for different reasons. Memes, inspiration, advertisement, you name it. We need to turn [Twitter](https://leofinance.io/@leoglossary/leoglossary-twitter) and the rest of the very platforms supposed to be competition into advertisement tools to drive traffic to fuel our growth and userbase. We clearly are the better, so all we need is the traffic to bring people here. Choosing [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance) over [Twitter](https://leofinance.io/@leoglossary/leoglossary-twitter) is almost guaranteed. The real work is introducing the find factor.

Tweeting and sharing our Hive content on [Twitter](https://leofinance.io/@leoglossary/leoglossary-twitter) is a rewarding venture too as [posh](https://hive.blog/hive-167922/@leoglossary/leoglossary-proof-of-sharing-posh-token) tokens are there for that purpose. The memes mentioned earlier come into play here, as well as other general tweets with the #hive, #leofinance and #leo tags.

> Leo-focused meetups

I see countless meetups of Hivers happening all over the world and more often than not, the meetups focus on the base layer, [Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive) itself with little to no talk of second layer tribes like LeoFinance. In those meetups, lie an opportunity to inform potential lions of the pride about what goes on in it. 

Some Hivers are not involved with [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance) because they don’t fully grasp what [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance) is and the potential it has. They think [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance) is **only** for people writing [finance](https://leofinance.io/@leoglossary/leoglossary-finance)-related post. We need to get people to see that simply growing a stake makes you a lion. That you don’t need to be a regular [finance](https://leofinance.io/@leoglossary/leoglossary-finance) poster to be called a lion.

@mcsamm and I are planning a Ghanaian meetup soon and in this meetup, there will be a session dedicated to [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance) is **only** for people writing [finance] promotion in it among others. This will be on our little way of contributing to Leo growth and adoption.

> Leo-branded products

One of the best ways to advertise is by branding products with your ad. This is especially effective for products like T-shirts and books. I’ve seen a few products carrying the [Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive) brand used by people mostly in promotion but can’t really say the same about promotion in this regard for [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance). I’ve seen Hive promoters like mcsamm visit schools with [Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive)-branded exercise books and the likes spreading the word of [Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive). Is it not possible to produce and distribute LeoBooks or LeoTs to create Leo awareness? 

![photo_20230106_032802.jpg](https://images.hive.blog/DQmeoioXPQGXNgEy9Jph9TTcadJtCvoFChmVNzVhfaQCdzr/photo_2023-01-06_03-28-02.jpg)
Photo credit: @mcsamm

This of course is not just limited to books and T-shirts, but we could expand it to even things not produced by us. Brand people’s cars with Leo Ads on the streets, set up [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance) billboards, you get the idea.

> [LeoGlossary](https://leofinance.io/@leoglossary/leoglossary-main-menu) sows a "what is [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance)?" question in the mind of every new person who comes across it.

Isn't it cool that with [LeoGlossary](https://leofinance.io/@leoglossary/leoglossary-main-menu), we have our own definition of terms for [Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive)-related concepts defined by us? Not only are the links imbedded in the posts we share on [Twitter](https://leofinance.io/@leoglossary/leoglossary-twitter), but [LeoGlossary](https://leofinance.io/@leoglossary/leoglossary-main-menu) results show up in google search results and for every new person who uses a definition from [LeoGlossary](https://leofinance.io/@leoglossary/leoglossary-main-menu) for the first time, they're left with a "what is [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance)?" question in their minds.

The side of this useful in advertising is that the fact that our search results show up on google mean that for every new click, a new random person learns of the existence of [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance). This greatly increases the odds of [LeoFinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance) propagation on the internet and hopefully will get us that "What is [Hive](https://leofinance.io/@leoglossary/leoglossary-what-is-hive)?" top searched google question like taskmaster talked about.

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These are some of the few things we can do to send LeoFinance into projectile heights. 

I'm inviting @evernoticethat, @rubilu and @yahuzah to check out this [LEO&HODL Contest](https://leofinance.io/@idiosyncratic1/leo-and-hodl-contest-focus-best-ways-to-promote-leofinance-in-2023)

**The cover image was designed by me in canva and meme was created by me in mematic**
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Posted Using [LeoFinance <sup>Beta</sup>](https://leofinance.io/@depressed.leo/leofinance-promotion-strategies-let-s-change-things-up-leo-and-hodl-contest)