The 'clean air-India initiative' was launched in Delhi by Prime Minister of Netherlands Mark Rutte..
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What is Clean Air-India Initiative?
- The Clean Air India Initiative is a joint project between Get in the Ring(a platform for start-ups by the government of the 
  Netherlands), Start-up India and INDUS Forum(an online matchmaking platform of Indian and Dutch businesses).
- It aims to curb air pollution in Indian cities by promoting partnerships between Indian start-ups and Dutch companies and build a network of entrepreneurs working on business solutions for cleaner air.
- The initiative also provides for an ‘INDUS impact’ project which aims to halt the hazardous burning of paddy  
  resedue by promoting business partnerships that “up cycle” it. This entails using paddy straw as feedstock to 
  make materials that would find use in construction and packaging.
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Some information about "StartUpLink"..
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- It was launched by Indian and Dutch governments for Indian and Dutch start-ups which offers access to key 
   information, relevant networks, important opportunities, and navigators for the respective start up ecosystems.
- ‘Clean Air’ India Ring is a critical component of the Indo-Dutch #StartUpLink.
- As a partner for #StartUpLink, Dutch company shell has established a 'Shell E4 Start hub', the first energy focused    
  startup hub in India.