When you think at it, it's a nice idea: a smartphone that will also be your cold storage wallet, for your precious crypto tokens. But, hmmm, I don't know...

Let's start with the cold facts.

Sirin Labs, a Swiss based company, decided to pivot from their initial product, a luxury Android device, focused on security, called SOLARIN and priced, hold your breath, at $14,000. Each. Not $14,000 for a dozen. $14,000 each. 

So they eventually pivoted because, according to an article published in [TechCrunch](https://techcrunch.com/2017/03/15/sirin-maker-of-the-solarin-14k-smartphone-cuts-30-staff-and-weighs-pivot/) in March this year, they sold only 700-750 devices, for a total under $10 millions. In this market, this is very, very little. Especially considering the company raised $72 millions in seed funding. Not much demand for luxury Android phones, with a penchant on security, isn't it?

Well, when they saw this is not really a market, they pivoted in a very different area: the blockchain. Since security was always a priority, they thought to integrate it to the level of, you know, a wallet.

The new product is still a phone, called FINNEY, this time and it will be available in 2019. There is an ICO starting in about 10 days, you can get more info at [their website](https://sirinlabs.com).

The team is impressive and, among the bakers, you will even find a former president of FC Barcelona (yes, the soccer club).

I'm not involved in this project, although I'm watching it closely and I find it interesting. 

The execution must be impeccable, otherwise the problems generated by such a device could be an order of magnitude higher than the problems it solves. 

I'm keeping an eye on it.
***
_I'm a serial entrepreneur, blogger and ultrarunner. You can find me mainly on my blog at [Dragos Roua](http://dragosroua.com) where I write about productivity, business, relationships and running. Here on Steemit you may stay updated by following me @dragosroua._
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_If you're new to Steemit, you may find these articles relevant (that's also part of my witness activity to support new members of the platform)_:
* [Rewards: Were Does The Money Come From?](https://steemit.com/steemit/@dragosroua/steemit-newbie-faq-rewards-were-does-the-money-come-from)
* [Netiquette: How To Avoid Being A Steem Douche?](https://steemit.com/steem/@dragosroua/steemit-newbie-faq-netiquette-how-to-avoid-being-a-steem-douche)
* [Witnesses: What Are They And Why Should You Care?](https://steemit.com/steemit/@dragosroua/steemit-newbie-faq-witnesses-what-are-they-and-why-should-you-care)
* [How Can I Mine Steem And What CPU / GPU Power Do I Need For That?](https://steemit.com/steemit/@dragosroua/steemit-newbie-faq-how-can-i-mine-steem-and-what-cpu-gpu-power-do-i-need-for-that)
* [The Beginner Guide To Not Getting Hacked On Steemit](https://steemit.com/steemit/@dragosroua/the-beginner-guide-to-not-getting-hacked-on-steemit)