<p>Cryptocurrency is gaining traction among
startups and established businesses alike. And thanks to impressive products
and ICO marketing, we are set to see more companies place themselves in a
position for Initial Coin Offering.</p>
<h3><strong>What's
an ICO? </strong></h3>
<p>Simply put, it is a fundraising method
startups could use to build their cryptocurrency business. Utilizing a
crowdsale platform, the early supporters could get a share of the startup's
cryptocurrency. Although Bitcoin is the predominant currency used in the facilitation
of ICOs, it is obviously not the only one and you need <a href="http://myonlinemarketer.co.uk/services/cryptocurrency-and-blockchain-marketing/">quality crypto marketing services</a>
to make a dent. </p>
<p>And if you view ICOs are Initial Public Offerings,
then you're not far off. In both scenarios, successful ICO marketing could have
great rewards or end up being sophisticated. However, ICOs are the newer thing
on the market, although several startups and technologists think they will grow
in prevalence in the years to come since more startups are exploring how crypto
block chain marketing occurrences could be executed and applied. </p>
<p>Read through this piece for 6 tips you can use
to run a successful ICO Marketing campaign. </p>
<h3><strong>1. Get
A Hold of the ICO Market </strong></h3>
<p>An <a href="https://www.investopedia.com/terms/i/initial-coin-offering-ico.asp">Initial Coin Offering</a> might not be
the right move for every business. This idea is fresh and energizing, but it is
the implementation of cryptos that isn't being warmly embraced by all
industries. While supporters of cryptocurrency hold onto the belief that
blockchain systems will positively influence all industrial sectors, the truth
is that it will not happen in a day. </p>
<p>One aspect you need to bear in mind when
thinking about an ICO is the manner in which you would incorporate digital
tokens into your already existing business model. If the inclusion of a digital
currency won't add any value to your product or service offering, then it would
be a good idea to follow the <a href="https://en.wikipedia.org/wiki/Initial_public_offering">IPO route</a>. ICOs still remain to be
the domain of the blockchain world, but this shouldn't stop more verticals from
testing things out soon. </p>
<h3><strong>2.
Understand all Rules When Marketing an ICO </strong></h3>
<p>The startup investment space often considered
the cryptocurrency realm to be the Wild West. However, its mainstream
acceptance has really grown, and so has its integration. In July 2017, the SEC
decided that some digital coins could be securities. The existing securities
law is complex and thick, but you should equip yourself with the fundamentals
and basics. Although you might require an attorney by your side for the highly
advanced rules and regulations, having basic knowledge implies that your
business will be compliant from the word go. The July 2017 ruling is often
perceived as the tip of an unavoidable iceberg, meaning that SEC won't keep ICO
under their radar forever. If you want to position your current business to
have a fruitful ICO, you must learn that the benchmark of the SEC is for
everything that encompasses security at the moment in the bigger digital coin
landscape. </p>
<h3><strong>3. Know
Where You're Giving Information To </strong></h3>
<p>Those who are already in the cryptocurrency
business can confirm that it is a confusing place to be. As you get your ICO
ready, you will most likely reach out to a pair of audiences. One might have
vast knowledge about digital currency while the other might not know the
difference between Bitcoin and blockchain. However, the second party might
understand how cryptocurrency is growing even when they are not conversant with
the technicalities. </p>
<p>It is up to you to create blockchain and PR
marketing materials that can address the concerns of these two groups. The
combination of social media use, conventional PR hits, and well-thought
leadership could deliver a refined message to your prospective audience. </p>
<h3><strong>4.
Share Your Story </strong></h3>
<p>Offering your unique insight on your Initial
Coin Offering strategy is a good way to go but is still not enough. You should
also give potential investors your own experiences. If you have a sincere story
about your business's mission and purpose, you need to get it out there. Your
story might be the key to convincing a few individuals to join your bandwagon.
UNTRUST is a good example, since they are a startup that gained popularity for
their socially conscious aim of uplifting upcoming economies through banking
systems that were accessible, secure, and easily used. </p>
<p>Do not just give them your mission statement.
You should give your potential investors solid reasons why they should put
money into your current business by including them in your story. Close to 70%
of the Millennial generation needs companies to ease the way customers engage
in social issues, and a few investors also want the same. </p>
<h3><strong>5.
Ensure Your Website is Updated. </strong></h3>
<p>Apart from social media, you must ensure your
website stays updated with content that reflects your business' latest news.
When you are in the cloud of an ICO, you will most probably get pulled in
different directions, so it is vital that prospective investors have a
centralized location where they can learn about your business. Communication is
an important aspect, even in the current digital world.</p>
 <br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : https://icoshrimp.com/5-ico-marketing-tips-startups-should-know/ </em><hr/></center>