#RedesignTheWorld Challenge: A Redesign of a local Deli in the Philippines
design·@embity·
0.000 HBD#RedesignTheWorld Challenge: A Redesign of a local Deli in the Philippines
 So there's this restaurant in our place called <i>"<a href="https://www.facebook.com/The-Swiss-Deli-Restaurant-Lanang-Davao-City-745829988804437/?rf=281781988540661">Swiss Deli and Restaurant</a>"</i>. I've been passing by that place for so long and I never knew that it was a restaurant because of the appearance. It looked like a pharmacy if you don't really pay attention to it. <center>https://steemitimages.com/DQmVvKpXkPmm8mgz2o9P5d88yasajYgAPaXsgoXmv2PPGTa/26647935_10213040074270899_141220320_n.jpg </center> <center> https://steemitimages.com/DQmf9GqxogFg8k2ogmbZXRtwiDJcfEaFFybsg2W6Fbe5teK/swiss-deli.jpg </center> ________ <b>What doesn't work?</b>  What I think doesn't work the most is the font being used. It's too bulky and too plain for it to be used in a food company. The swiss flag makes it look like a medical establishment or pharmacy. But what I like in this design is the use of Red and Orange colors. These colors are usually used for food and beverages industry so they got that one. ________ <b>Design Process</b> I started of with some sketches. I sketched some samples that incorporates the Swiss flag. I used cursive/Script style font because it gives the logo it's homemade, personalized feel. Though I tried some solid fonts but I didn't liked it that much.  Next is I opened Adobe Illustrator and started making the digital version of the sketch. I'm not a good calligraphy artist though so i used the font <i>Milkshake</i> because it is close to the one I sketched. The only letter I did traced is the S.  After that, I finished it with some little details, The swiss flag is at the tip of the letter S. I ended up using the same color but more vibrant since it's one of the things that they did spot on.  Done! I did 3 versions with different colors and 1 version in use.     I think this version would work because when you look at it in a glance, you'll know that this is in the food industry, just use it in the right placing, branding packaging and It'll work like a charm, I think. Thank you for reading this blog! If you want to do your own #redesigntheworld challenge, you can visit this post for the mechanics: https://steemit.com/art/@embity/redesigntheworld-challenge-make-the-world-a-better-looking-place PS: I just noticed that the logo was effed up due to the compression of the vector size. Meh. :D