![labradorretrieverg819b8f751_640.jpg](https://i.imgur.com/x6mcMnw.jpg)

You can have the greatest idea in the Word but do nothing with it if you don't share or implement it. In the same vein, we can have the greatest product in the World simple fizzle out in an undeserved whimper if not enough customers choose to make use of it. This has been the case for many bright projects that simply couldn't gain traction due to an insufficient userbase.

As much as we talk about the consistent innovation and developments on leofinance, and the broader Hive engine, there is the issue of size and the need to open up our project to the World. The core, active Hive community has always been a comparatively small one relative to other prominent social media, blogging or investment platforms operating in the mainstream. This is the crypto space so we can be forgiven, and the core community has been responsible for keeping this place active and growing even when Hopes were very low at a given time. 

We have always looked forward to a project launch or an upgrade that would spike the numbers and bring in mainstream adoption. Right from steemit days, one has always hoped that the next anticipated unveiling will be what sends users rushing at our doorsteps when in reality we struggled to retain even the ones that we had at the time. I think the lag it has taken in getting that mainstream interest has shown me quite a number of things about the whole onboarding thing.

Firstly, I think we have to be in tune with the true nature of our project. We probably would not attract Billions of users, ever.  For this chain to be considered a massive success, we probably would only need a few tens of millions of users as someone once put it. This realization sets the tone for conservative expectations and a more workable strategy towards its actualization (or what do you think?).

Secondly, not many people cared about the product if the experience was substandard. How many of the people you introduced to Hive stayed? What were their reasons for leaving? chances are many of them simply got tired of trying, or didn't find the place appealing to begin with. Consumer experience is quite underrated isn't it? Truth is those of us who stayed through Hive trying to figure things out, grow and build are actually the exception and not the general standard of people. 

# We Have A Lifeline
The coming of Second layer Tokens I believe has made the dream of mass adoption a lot more realizable. This is because these tokens have their unique value offerings with some more directly appealing to the irrational consumer than others. Take Splinterlands which is about gaming and leofinance which is largely about investing. These are somewhat enjoyable tasks from a user perspective as the end goals justify the levels of satisfaction. 

# Conclusion 
Take that and Leofinance actively trying to break down the complexity of the chain with their products, you have something that better appeals to consumers which wouldn't take a very long time to decipher. The simpler out tools are to use, the better.

It is important to realize that the Hive chain's future is beyond blogging, and people will come onboard for many different reasons. Hence the easier it is to onboard and integrate oneself into the chain the likelier we are to retain users. 

Posted Using [LeoFinance <sup>Beta</sup>](https://leofinance.io/@empress-eremmy/dumb-it-down-getting-the-numbers-first)