Horizontal marketing and its application in cases of Starbucks and Apple [💰↻50%]
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0.000 HBDHorizontal marketing and its application in cases of Starbucks and Apple [💰↻50%]
<html> <p>A few years ago, consumers could not think that a technology-based company like Apple would have something in common with a coffee provider like Starbucks. The only thing I could imagine was empty cups of coffee on the floor of Apple's office as a result of consumption. However, for marketing purposes, the two giants of the relevant industry joined in a way that would benefit both sides. Starbucks customers were given the exclusive right to Apple's music broadcasting services (itunes). Coffee lovers visiting a Starbucks store would automatically connect to the hotspot that would give them access to streaming and downloading free music on itunes. In modern day marketing, such actions are known as horizontal marketing, a marketing system that is a joint distribution agreement of products or services where two or more companies merge for marketing purposes to take advantage of a new opportunity. Generally involved companies create a link to increase the value of their bids, either in the fields of production, distribution, or marketing.</p> <p>Combining the fact that Apple was the leader in the digital music industry with Starbucks' well-known experience in the gastronomy industry, the two companies were linked to a partnership to provide customers with a new world-class digital music experience. The benefits of this link were clear. Loyal customers of Starbucks, who were music fans, helped boost sales, identify the brand and market share. Apple has seen increased sales of iTunes thanks to Starbucks loyal customers who visited, and spent their time enjoying a cup of coffee or two. Many customers, be they music or coffee lovers, were able to find them both in one place; as Apple & Starbucks had created comfort with this deal.</p> <p>https://cdn-starbucks.netdna-ssl.com/uploads/images/_framed/Ojdk8ZaW-2800-1867.jpg</p> <p>From this case we can draw an interesting conclusion; Horizontal marketing is more effective with complementary goods (ang.com complementary goods). It would be more difficult to force forces for two direct competitors or two products that are commonly used together, such as coffee and sportswear. It's unusual to see a billboard saying you will get a free coffee for every purchase of a Cavs t-shirt, although such opportunities are never excluded. Starbucks had objectives that coincided with Apple: first, attracting more people to their stores, knowing that there will be free music, and secondly, extending the time to stay in the cafeteria, which in many cases leads to bigger purchases along the Starbucks stand. On the other hand, Apple would benefit from the huge amount of people visiting thousands of Starbucks stores around the world. There is no doubt that the fact that a large part of the customers were technology fanatics played an important role in boosting Apple's music service. This partnership is an example of a successful horizontal marketing effort - as two companies can join forces to seek new opportunities in the market. </p> <p>Together, Starbucks and Apple gained something greater than they would have if they had somehow tried such an independent strategy.</p> <p>https://qzprod.files.wordpress.com/2017/09/mark-zuckerberg-side-eye-e1504286746858.jpg?quality=80&strip=all&w=2985</p> <p>https://us-east-1.tchyn.io/snopes-production/uploads/2017/01/starbucks_fb.jpg?resize=865,452</p> <p>Return from this post will be <strong>50%</strong> of the cost of your voice! </p> <p>The reimburse will go to all engaged steemians, who voted for this post by <strong>more than 0.001 SBD</strong> (the minimal quantity for transactions). The only exception - paid upvote services, which feels well enough and without our support. (boosters, support projects, bots...)Look for our posts under the tag <a href="https://steemit.com/trending/sbdgiveaway"><strong>#sbdgiveaway</strong></a></p> <h4><a href="https://steemit.com/trending/sbdgiveaway">#SBDGiveaway</a>: The percentage indicated in the post title of the sbd rewards will be distributed to the our UpVoters!</h4> <p>Thank you.<br> <a href="https://steemit.com/@enisshkurti">@enisshkurti</a> </p> </html>
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