**Online reputation** is very important because it plays a critical role in the way people perceive a person, company or organisation. It directly affects the purchasing decision and the overall perception of the brand.

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## Online reputation service

Some studies show that 95% of consumers consider online reputation before buying something, which means that a **bad online reputation** can cost you customers and ultimately reduce revenue.

**Online reputation management** is also essential to avoid reputational damage, as anything negative can spread quickly across the Internet. So it is important that businesses strive to maintain a good online reputation to attract and retain customers.

## The main consequences of online reputation attacks include:

* **Loss of revenue:** many potential customers may stop buying a company's products or services if there is negative news online.
* **Loss of time:** business owners may spend a lot of time administering and managing negative reputation situations.
* **Long-term damage:** Once negative information is posted online, it can be difficult to remove. This can have a long-term impact on a company's reputation.
* **Contagion:** negative news spreads quickly online, which can have a contagious effect on other aspects of the company's business.
* Impact on company morale: employees may feel discouraged when negative reports are posted online. This can affect productivity and company morale.

Defamers are those who spread **false or libellous information** with the purpose of damaging a person's reputation. **Defamation** is a criminal offence in many jurisdictions. It is important to know the legal boundaries to avoid defamation and potential legal and reputational problems.

## What you need:

To help you protect your online reputation, there are a variety of resources available online. You can find useful information on how to monitor mentions of your name, how to respond to criticism, how to create positive content and how to address defamation. Many websites also offer tools to help build a positive online reputation. Use search engines such as Google to find specific resources on how to protect your online reputation.

We can help you protect your reputation, contact us by emailing ethicalbrandhacking@protonmail.com.