ICOBox Head of International PR Dima Zaitsev shares his thoughts on Fidelity’s imminent platform launch

Fidelity announced its cryptocurrency trading and custody platform is almost ready to go live. Right now, a select few clients are helping test and refine the platform. The new platform will be run by Fidelity Digital Asset Services.

For now, the new venture will not be open for retail investors, serving hedge funds, family offices and market intermediaries only. Current efforts are reportedly focused on ensuring regulatory compliance and that Fidelity’s operational procedures are tailored towards managing cryptocurrencies.

ICOBox’s Dima Zaitsev, Head of International PR, comments, “while it’s disappointing that retail investors will not be able to take advantage of Fidelity’s platform for the time being, when the service goes live, it could be a huge step towards institutional adoption. Fidelity can provide the trust and stability many of these players need.”![8 02 19 .png](https://cdn.steemitimages.com/DQmTbbftYQgbCrrunC5atJ5mxiYd3UBGCZDpgiYaE2aiyTd/8%2002%2019%20.png)