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Many people thought why IOTA still has this small Market Camp even there is this new innovative technology like Tangle, non-fee​ transactions and much more stuff. I talked about them in another post 4 days ago. 

But why is IOTA not going to the moon? And they "only" have a Market Cap (23.8.2017) from 2,5 Milliards?
Let's have a look at it. 

- First of all, IOTA is only listed on one big Exchange Platform  (Bitfinex), there are also some small Exchanges like Bit 520 and ITOA Exchange but they have just really a small volume. 
So there is a huge potential. If IOTA got listed on other big Exchanges like Bitrex or Poloniex a lot of more People are going to trade or invest in iota. So the volume will probably rise. 

- Every Cryptocurrency needs time to establish in the world. For example, Bitcoin was released in 2009. 
So it needed 18 years to go to go to a volume like 70 Milliards.  For sure​ now crypto currency is more popular and everything goes much faster but still every thing needs time. 
Then IOTA is only 2 years old.
Also, ​there are not a lot of places where it is possible to pay with IOTA. This will just come over time when restaurants, stores and another company's​ trust​ in IOTA.

-  Probably​ the biggest part is there is a lot of development which only started.
 Let's have a look at the roadmap:

Light Client                                                            -> Completed
Swarm Client                                                        -> Status: Research / preliminary stage
Improved networking                                       -> Stage: Active Research
Automated Snapshotting                                -> Stage: Active development and testing
Permanodes                                                          ->  Stage: Alpha Testing
Flash Network                                                      -> Status: Mid-stage development
Masked Authenticated Messaging (MAM) -> Stage: Beta Testing
Private Transactions                                          -> Stage: Early development
Oracles                                                                     -> Stage: Advanced development
Stress testing​                                                         -> Stage: Planning and preparation
Public Simulations                                              -> Status: Largely completed, awaiting peer review
Sandbox                                                                  -> Stage: re-launch mid-April

So we see there is a huge stuff coming in the future! Every thing has to be tested​ or built​. 
So there is huge potential but also a risk because they probably also face a lot of problems, keep that in mind. 

For sure there are Points which I could list​ up. But I think I got the most important ones. 
I hope you understand now more about why the Market Cap is not higher.  (Still, ​2.5 Milliards is a huge step!)
Have a nice day and feel free to resteem, vote and follow me for more content​.  
Your Goodmindset

Source:
Roadmap:  https://blog.iota.org/iota-development-roadmap-74741f37ed01
Market Cap: https://coinmarketcap.com