https://steemitimages.com/0x0/https://i.imgsafe.org/56/5674a9aace.png

In recent times many new users have joined the amazing Gridcoin community. They may not be aware that Gridcoin is advertising with Google AdWords. In this post I hope to give some insights what is going on in terms of marketing.


## Payment process
Gridcoin has an AdWords budget of $11.5/day. After this limit is exceeded no more money will be spent for advertising. Currently one of the most trusted community members @vortac is managing the AdWords account. He pays for the marketing himself and the Gridcoin foundation pays him in rewards with Gridcoins. The Gridcoin foundation holds currently about 22 million GRC with a total worth of $704,966. [(address information)](https://gridcoinstats.eu/address/SFLRgjBx5HAtR5dedegRLUbQVS6ejvdu6j)

This money is used to pay for the marketing and to pay the Gridcoin core developers. More about the developer compensation can be read [here](https://cryptocurrencytalk.com/topic/85404-developer-compensation/?page=3#comment-408809).

## Current campaigns

### Google search
In the month of september **about $257 have been spent for showing Gridcoin ads when users search for BOINC**.
![september_google_search.PNG](https://steemitimages.com/DQmbgy984phCqBzVMo65c1uUGcESDTY1ySuBhHMFmfx6gd6/september_google_search.PNG)
1200 users have clicked this ad and we payed $0.21 per click. This is shown in the screenshot above. AVG CPC stands for average-cost-per-click. Gridcoin pays for the ads only if a users clicks on it. 
#### Keywords
![Keywords.PNG](https://steemitimages.com/DQmdc3ypbCLxdjBFZfzzvxEYeGtrgjjRMA6KQyqL6L794Ag/Keywords.PNG)
The screenshot below shows for which keywords the Gridcoin ad is shown. As you can see the most promising keyword is not surprisingly BOINC. For some keywords the budget of Gridcoin is just too low to have the ad shown. One example of this is the 
PrimeGrid keyword. 
#### Age diversity
![age_search_ad.PNG](https://steemitimages.com/DQmWNvE7E7ZXGPPjCb4Gj62HFAMxWeJquvQAZUNdfX8o6Hs/age_search_ad.PNG)
The Gridcoin ad is most clicked by people which are between 25 - 34 years old. Funnily a click of a 65+ year old is more expensive than the click of 25 year old.

#### Gender diversity
![gender.PNG](https://steemitimages.com/DQmXihEmN6wcn7U7NMwEQd3bo5x72rVRCVS8mnZpDjGeXDH/gender.PNG)
Not very surprisingly the ad is clicked more by men than by women. Maybe the Gridcoin community should sit together and try to get more women involved in the project? ;)

#### Devices
![devices.PNG](https://steemitimages.com/DQmZv8roVmxNqqyXRui2p1r352t5jABgP78svfcJAr2ttne/devices.PNG)
Most of the clicks happen from a computer. But most of the impressions (number of times the ad is shown) are also from a computer. So there's no surprise here.

### Display campaign
For the display campaign Gridcoin has a very low budget of $0.5/day. This results also in a very low clickrate. Only about 11 people have clicked the ad in the last month.
![display_campaing.PNG](https://steemitimages.com/DQmWfueHwRQKj7vR7jH1fse9CENiGL9CgHa178fvURLHpWR/display_campaing.PNG)

#### Placements
The display ad is currently only shown on gpugrid.net. This allows us to specificly target people already interested in BOINC and distributed computing.
![display_gpugrid.PNG](https://steemitimages.com/DQmVUSKpRaqpC7Rd1XGZf6y3tUsuzMmmYSoDu4yHW3bcDpk/display_gpugrid.PNG)

## Bottom line
As you can see the current marketing budget is relatively low. Maybe it is worth to start a poll about increasing it. I talked with vortac and he said he would still pay for it if we doubled the budget from $300 to $600 a month.
If anyone is interested in viewing the AdWords statistics on their own get in touch with @vortac and he will give you access as he did it for me. Thanks to vortac for managing and paying for the Gridcoin AdWords campaigns!