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Thrive is a blockchain project that will develop an ad marketplace which rewards data sharing, offers cheaper ad rates due to low fees, and settles the fastest transaction rates in the industry. The THRT token is the means of transacting on the Thrive platform.

<center><h1> **Part 1: Thrive SWOT Analysis**</center>
SWOT analysis sheds light on the potential of a potential project.

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I’ll be analyzing whether Thrive presents an idea that holds plentiful potential and what would its barriers be. 

**Strength:** It is important to understand what a particular project’s strengths are; these develop into competitive advantages.
Thrive is a first mover in the crypto-market that aims to build an ad marketplace on its own blockchain to offer the low fees, fast transaction rates, and seamless rewards for the creators on the web.

The most important factor to keep in mind, though, is that Thrive wants to impact the entire process of advertising on the internet. Everything will be transparent, creators will be able to monetize their work with ease, those maintaining the infrastructure will be reward—this whole structuring is what the blockchain movement is all about.

Thrive’s strengths are clear:
-	Low fees attract advertisers and leave more room for creators to earn money
-	Fast transaction rates are extremely valuable to creators—especially the small ones. 
-	Presence on the blockchain will make it a seamless process to carry out payments

Thrive is hitting both ends of the rope in the ad marketplace industry; it’s making both the supply- and demand-side happy through benefits for both.


**Weakness:** A grasp of a company’s weaknesses is important; a brilliant idea can be brought down by a single, but mighty weakness in operations, financing, marketing, or a number of other business and/or technical functionalities. 
Thrive is quite late to the game in terms of timing. Search engine-owned ad marketplaces are already well-established 
Thrive offers powerful benefits and it is still the first of its kind from the blockchain world but most of the market is already being served by an existing platform.

However, given that Thrive is hitting the need—earnings—every individual and entity hopes to maximize, Thrive has the convincing power to simultaneously bring both the demand and supply of ad space to its platform.

Thrive would have to spend marketing dollars to gain traction; Thrive would have to initiate its own marketing campaigns and these tend to eat a strong chuck of funded capital. 

**Opportunity:** While many industries are ripe with potential, some are cluttered with immense competition or even potential downfall due to the advent of market changes or economic shocks. 
The need to advertising and the hope to earn through a medium of advertising is omni-present in today’s world. Fulfilling a demand in the ad marketplace industry through a blockchain product is an opportunistic move. There’s a strong monopoly by dominant search engines and, finally, an alternative with strong competitive edges will be welcomed. 

Thrive is entering a market that is extremely lucrative and there’s a small number of competitors, albeit these competitors are massive corporations. But the size of Thrive’s competitors is advantageous as they have thwarted off interest from others to enter this market. Thrive can gain traction merely by being the only other option for an ad marketplace in many countries. It’s market penetration may be quite smooth, and adoption can settle in with ease once Thrive’s benefits become evident. 


**Threats:** Even the titans of a given industry face threats; the situation is generally worse for smaller projects. 
Thrive is up against well-funded and well-oiled machines with massive resources, personnel, and capabilities in modern technology. Thrive might face competition in its own domain—blockchain-based ad marketplace—sooner than expected. 

Existing blockchain projects might aim for Thrive’s competitive edge. But this is unlikely as existing projects would run the danger of spreading their resources too thin or building a convoluted product if they adopt Thrive’s business model; additionally, it’d present quite negatively on their capital raising if they copy a rising blockchain project. 

The threat is likely from outside the existing blockchain spectrum. Existing corporations might make a shift to the blockchain but that may only happen after Thrive has proven that there is success in establishing a blockchain-based ad marketplace.

Why would they wait?

It will be a massive expense for, say Google, to shift its offering onto a completely new system. The company would have to overhaul its current system to shift its current ad marketplace to a blockchain-based marketplace. The company would not risk a huge portion of its resources without knowing whether or not their success is certain. And quite importantly, Google cannot risk its reputation on a new technology that impacts its core revenue stream. It’s going to let a company like Thrive explore the waters.

**But by then Thrive would have already established a successful play in the ad marketplace industry.**

<center><h1> **Part 2: Essential Information**</center>
Whitepaper: https://ico.thrivelabs.io/documents/thrive_whitepaper.pdf
Website: https://ico.thrivelabs.io/
ANN Thread: https://bitcointalk.org/index.php?topic=2401702.0
Telegram: https://t.me/thriveico
TOKEN SALE: Until APR. 5
Ticker: THRT
Token type: ERC20
ICO Token Price: 1 THRT = 0.31 USD (0.25 EURO)
Know Your Customer (KYC): YES
Can’t Participate: USA; Chine
Accepts: ETH, BTC, LTC
Team From: Italy & Switzerland 


<h1> **Note**
As is the case with investments in any security or asset, you should invest in ICOs and tokens only an amount you are willing to lose. Investments in the crypto market are high-risk, high-reward moves and investor due diligence is imperative. 

<h1> **Watch Out**
If you intend to invest in the project’s ICO, be sure to utilize the official project website. As disappointing as it may be, scammers are rampant in the crypto market and many try to scam investors through deceptive measures by identity theft of project leaders and phishing measures. 

You should only contact official company social media profiles for your informational needs and queries, and you should invest in the ICO directly through the company website. 


<h1> **Please**
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If you find the project valuable or interesting, support it by sharing and liking this page and keeping up with company profiles. 


Thrive Website: https://ico.thrivelabs.io/