<center>![](https://steemitimages.com/DQmPZjHjyaTjTxSDRtaJS4nxmKoUhNFqRDxJKWRGswyzwJa/image.png)</center>

<center><h1>Importance of Product Strategy</h1></center>
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There are many blockchain projects being launched with a focus on the financial services market. This is understanding as financial services are the most organic utility of blockchain technology. However, far too many companies are accustomed to utilizing only the raw aspects of this technology and forget that a consumer-ended product needs to focus on user experience and user interface. 

In the present age, the vast portion of tech firms are pushing for design-oriented performance but the nature of most blockchain products isn’t very user-friendly. 

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This is what sets Saifu aside from other blockchain products; it’s alignment with design an experience orientation given by the existing major companies consumers interact with on a daily basis. Deviating from the norm of convenience is an unwise move, and that’s why Saifu, which abides by the norm of providing ease and convenience with its technology, is easily differentiated from the competition.

Saifu’s team has a main focus on providing a consumer-centric product. Saifu offers strategic value additions that match the primary needs of a user who’d need to interact with crypto. 


<center><h1>Saifu is Consumer-Centric</h1></center>

They key success of the founders’ design is that they’ve correctly pinpointed that the vast portion of people have still not adopted crypto and that’s why Saifu feels like a product optimized for usage from the get-go.


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The user experience is easy as access can be gained via a basic app or web platform. Once in, the user can simply transfer their fiat or crypto funds. 

The human-friendly aspect plays in here. The biggest hurdle keeping crypto from going mainstream is that if you lose your key, you’re done for—everything is lost. Saifu is different: you can store your funds as you would in a traditional wallet, but it offers a powerful customer support system to ensure you can get back to your account. This places Saifu in the same field as having an account with any other platform. 


<center><h1>Convenience and Security</h1></center>

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Blockchain’s focus has been cored on security, and convenience has become the casualty. Saifu is bringing convenience into the cypto market while sustaining security. 

Saifu utilizes multi-layered security measures adopted by banks and traditional financial institutions. The likelihood of your funds being lost in a Saifu account are equivalent to them being lost in a bank account—minimal. 

Security stems beyond theft, especially in the crypt market. The political nature towards the crypto market is volatile. Saifu is safe-guarded against any legal risks as it is following legal regulation and is properly licensed to operate its platform.

With Saifu, the focus of security stems to a composite level; attention to very detail is being given by the founding team. 

<center><h1>**Essential Saifu Links**</center>
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🌐 Website: http://ico.saifu.ai/ 
💡 Whitepaper: http://ico.saifu.ai/Saifu-WhitePaper.pdf 
👨 ANN Thread: https://bitcointalk.org/index.php?topic=2472594.0 
💻 Telegram: https://t.me/saifu_ai 
⌚️ Token Sale: LIVE NOW 


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