AltOWL is building a trading platform that will provide an all-in-one solution to trading bitcoin and alt coins from a single service. This will mitigate the issue of diversification in the crypto world as now investors won’t have to hop between dozens of log-ins to multiple exchange to manage their assets. 

<center><h1> **Part 1: AltOWL SWOT Analysis**</center>
SWOT analysis sheds light on the potential of a potential project.

I’ll be analyzing whether AltOWL presents an idea that holds plentiful potential and what would its barriers be. 

**Strength:** It is important to understand what a particular project’s strengths are; these develop into competitive advantages.
AltOWL is a first mover in the crypto-market that aims to build a centralized location for seamlessly trading alt coins and major cryptocurrencies. Any projects are aiming to advance the exchange capabilities of cryptocurrencies but there has been little focus on easing the process of utilizing various exchanges for diverse portfolios. 

AltOWL will have little trouble penetrating the market as it’s offering something many want: time-savings when managing coin portfolios. 

Moreover, as BTC has retracted in value, more focus and money has sunk into altcoins; AltOWL has a strong push to make it easier to manage the trade of various alts. AltOWL is aligning it’s product offering with what seems to be the future of cryptocurrency. 


**Weakness:** A grasp of a company’s weaknesses is important; a brilliant idea can be brought down by a single, but mighty weakness in operations, financing, marketing, or a number of other business and/or technical functionalities. 
AltOWL hasn’t been able to spread its product’s capabilities too well as the market hype indices for this ICO seem weak. 

Also, AltOWL doesn’t have a unique product offering beside that it’s offering a centralized location to trade alts and major cryptocurrencies. This offering can be copied.
But AltOWL has the first mover advantage and that is enough to completely dominate the market. 
THINK: Coke dominates the sugar-water industry primarily as it was the first mover in this market. 

AltOWL can be the coke of alt coin trading platforms if it ups it’s marketing efforts. 


**Opportunity:** While many industries are ripe with potential, some are cluttered with immense competition or even potential downfall due to the advent of market changes or economic shocks. 
The need for a centralized platform for trading alt coins and cryptocurrencies is in imminent need, and the demand is likely to grow as more and more ICOs are being launched with coins of their own. Furthermore, alts are gaining traction and that is leading to diversified investments in crypto assets.

AltOWL is at the horizon of this shift from major coins to alts. It has an existing product to offer to the market and it’s ICO will provide it with the funds necessary to expand into offering new exchanges, thereby further strengthening its hold on the market for crypto trading platforms. 


**Threats:** Even the titans of a given industry face threats; the situation is generally worse for smaller projects. 
AltOWL does not have a particular competitive edge beside being the first into the water. Existing blockchain projects could expand into its offering or new projects could run wildly marketed ICOs to outdo AltOWL’s funding and then penetrate its market share. 

However, existing projects aiming for AltOWL might be unlikely as existing projects would run the danger of spreading their resources too thin or building a convoluted product if they adopt AltOWL’s business model; additionally, it’d present quite negatively on their capital raising if they copy a rising blockchain project. 


<center><h1> **Part 2: Essential Information**</center>
Product: https://altowl.com/#download
Website: https://altowl.com/
ANN Thread: https://bitcointalk.org/index.php?topic=2564007
TOKEN SALE: Until FEB. 1
Ticker: AOWL
Token type: ERC20
ICO Token Price: 1 AOWL = 0.15 USD 
Accepts: ETH


<h1> **Note**
As is the case with investments in any security or asset, you should invest in ICOs and tokens only an amount you are willing to lose. Investments in the crypto market are high-risk, high-reward moves and investor due diligence is imperative. 

<h1> **Watch Out**
If you intend to invest in the project’s ICO, be sure to utilize the official project website. As disappointing as it may be, scammers are rampant in the crypto market and many try to scam investors through deceptive measures by identity theft of project leaders and phishing measures. 

You should only contact official company social media profiles for your informational needs and queries, and you should invest in the ICO directly through the company website. 


<h1> **Please**
If you found this article helpful, appreciate the information I have curated, appreciate the analysis I have provided, and/or are simply just a kind person, please support me by liking and sharing this article; you can also follow me to stay updated with the most remarkable ICOs coming up. 

If you find the project valuable or interesting, support it by sharing and liking this page and keeping up with company profiles. 


AltOWL Website: https://altowl.com/

My Ether Wallet Address: 0x187F4db433475240a524a75cAe57b4a6fc36DCC4 (This is my address; not AltOWL’s) 

https://bitcointalk.org/index.php?action=profile;u=1700741;sa=summary