### Content are all around us.  Webpages, E-books, tweets, Facebook posts, Steemit Blogs and so much more.   Content has become so widely available that we can actually say it is part of our day to day language.
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And in the middle of all the content out there is our smartphones.   Sure a lot of us se Tablets as well, but you have your smartphone with you most of the time.
### What do people want from content?

![](https://steemitimages.com/DQmNuSHLztBPo5rNioEdenXcDHp2Sc7PvHH1fZz4hWZorQG/image.png)

There is so much content available out there that nobody, can everybody just consumes a fraction of this?  
According to a Wave study from UMMWW, people are looking for the following in the multitude of content.


### The reputation economy
People are very attached and even emotional about the things that they share. Think about it, you do not want to share everything with everybody.  To be honest, reputation and reward go hand in hand.  I read a very interesting experiment in the same Wave report.

>We instinctively know that having a good reputation makes us feel good. But the link between reputation and reward is more direct and powerful than you might think. In 2008 the National Institute for Physiological Sciences in Aichi, Japan, mapped neural responses in the brain to different rewards. One reward was financial - subjects played a card game and were rewarded with money for winning. 
>The second was reputational - subjects were shown a picture of their face with a positive or negative description  underneath, supposedly written by their peers. When the subject’s brain was monitored it showed that the brain responded in exactly the same way to the financial reward as it did to positive reputation. 

### Reputation and reward goes hand in hand

![](https://steemitimages.com/DQmWVsXn5K9zf8SY1faWUoaiHAfHfhgNEiGTjNcB9JBHbAk/image.png)
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Just like here on Steemit, we all have a decision what we are going to write in our next blog posts.  We are all actually in control of our own content sharing strategies. I really enjoyed this report by UMMWW and will definitely share more about what I've learned in the report.  It is really interesting to see how other people feel about the content they share.


You can view the full report on the [wave website](http://wave.umww.com)

# Happy Steeming!
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