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Cardano is a decentralised public blockchain and cryptocurrency project and is fully open source. Cardano is developing a smart contract platform which seeks to deliver more advanced features than any protocol previously developed. It is the first blockchain platform to evolve out of a scientific philosophy and a research-first driven approach. The development team consists of a large global collective of expert engineers and researchers. (Taken from Cardano homepage)

My view.

It was launched on 29 Sept 2017. They are developing smart contracts which take cryptocurrency to a whole new level. According to them, Cardano belongs to the 3rd generation of cryptocurrency which solves the problem with Bitcoin and Ethereum. So, what differentiates them from other crypto coins in the market? It is their approach to the problem. They put their academic work and let it go through the peer review. Their approach is unique and banks on the idea that there is no future failure. Charles Hoskinson, one of the team members from Ethereum is part of the Cardano. This gives the project a clear backing form a prominent member of the cryptocurrency community. 

Why have they built Cardano?

They are building Cardano to solve the problem with the previous generation of cryptocurrency. For example, Bitcoin can only make a simple transaction. It works as an accounting system. However, there are back draws to Bitcoin as it is hard for day trading as transaction costs are high. Similarly, ETH is faster than Bitcoin and also gives developers the ability to create ERC20 applications with smart contracts.

Should we invest in Cardano?

In such as short time, it has increased exponentially in the past few weeks. However, it has shown some resistance to the current price, and I think this is the best time to buy.  It is also holding strong around the current value. Considering all the factors and the fact that Cardano is not marketing their campaign so aggressively, it is performing nicely. So, should you invest in it? Probably, but this is just my opinion.