I'm a day behind!

So I want to build Bloodthorn Press into... something.  I don't want to be "big".  Evil Hat is already at level I never want to be.  I'd like to be maybe a step larger than I feel Ron's at with Adept Press and a step smaller than where I feel Vincent is at with Lumpley Games?  

Does that even make sense?  Is solid and clear presence with identity recognition but no major business overhead even a thing?

People say "games don't make money".  My thought is good, I really don't want Bloodthorn Press to "make money" in the capitalist ideal.  I want it to be a nice supplement to my income.  I want it to close the gap between where I am and where I truly comfortable and that gap is not very large.