<center>https://jerrybanfield.com/wp-content/uploads/2019/08/Featured-6.png</center> <br/><p>Are you ready for a helpful 5-step Udemy course marketing
plan based on what's worked for me to make over a half-million dollars on Udemy?
I'll give it to you right here in a simple and straightforward format. </p>
<p>If you find anything helpful, will you please <a href="https://www.youtube.com/JerryBanfield?sub_confirmation=1" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">subscribe us on YouTube</a> and help us reach 500k subscribers &amp; leave a comment? Help others find it by giving a like. Your contribution means a lot.</p>
<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
https://youtu.be/JJtj2J2JcaQ
</div></figure>
<p><strong>Step-1</strong> In your Udemy instructor dashboard, go to ‘Tools’ and then you go to ‘Marketplace Insights’. Before you even think about doing your Udemy course, you need to laser in on the exact topic. You might have a list of topics you could do or course you want to do, make sure you've looked at this data first. </p>
<img src="https://jerrybanfield.com/wp-content/uploads/2019/08/1-16-1030x579.png" alt="How to Sell Udemy Courses 2019! 5 Step Marketing Plan for More Instructor Earnings!" class="wp-image-34267"/>
<p>For example, if you want to create a course on ‘YouTube’,
it's not even an existing topic but you can look at ‘YouTube Marketing’ and you
can get an idea of the income potential. Notice that the top course in YouTube
marketing only, I say only because often people that have worked to get in that
top position have worked really hard to get it in that top position, makes $2408
a month. The median revenue, in other words, a normal course what most
instructors can expect to make is only $13 a month. There's a lot of demand but
there's also a lot of courses and top courses already are making almost all of
the earnings. </p>
<p>Therefore, what topic you pick is the number one step for
marketing your course successfully. You can make a terrible course on an
in-demand topic and make more money than making a great course on a very
competitive topic sometimes just because of the demand versus the supply. Therefore,
put the research in before you begin. </p>
<img src="https://jerrybanfield.com/wp-content/uploads/2019/08/2-15-1030x579.png" alt="How to Sell Udemy Courses 2019! 5 Step Marketing Plan for More Instructor Earnings!" class="wp-image-34268"/>
<p>I recommend research the ‘Udemy Marketplace Insights Tool’ and also go research on YouTube using something like Tube Buddy. For example, if you're thinking about what topic to make, let's say, you do video editing and you do Final Cut Pro X. Let's see what that's like on YouTube and you'll get an indication on <a href="https://www.tubebuddy.com/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Tube Buddy</a> of how many searches there are for this on YouTube and how much competition there is. </p>
<p>You want to think about this upfront because one of the best
ways to market your course on Udemy, this is what worked for me, is to put long
format free previews up on YouTube based on keyword research like this and then
send people over to buy the course on Udemy. </p>
<p>Ideally, you can find a topic that is both good on <a href="https://www.youtube.com" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">YouTube</a> and <a rel="noreferrer noopener" aria-label="Udemy (opens in a new tab)" href="https://www.udemy.com/" target="_blank">Udemy</a>. That way you can use YouTube to effectively promote your Udemy course. Then you can get those reviews, get those students, get the organic marketplace traffic, get the organic Google search traffic, and all of those that you need over to your course. </p>
<p>That said, the number one mistake I made was promoting my Udemy
courses instead of using my self-hosted platform. Thus, I highly encourage you
to consider using your hosting for your promotion on YouTube because if
anything happens on Udemy, the price changes or anything happens to your
instructor account, you’ll lose all of the hard work you put into making your
business successful.</p>
<img src="https://jerrybanfield.com/wp-content/uploads/2019/08/3-19.png" alt="" class="wp-image-34269"/>
<p>Udemy banned my instructor account for no valid reason. They did it just because they decided to and it's their platform. I didn't violate any policies. I've got a video explaining more about that with the title “<a href="https://youtu.be/1_3xGuL0nyI" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">The Jerry Banfield Udemy Ban Story</a>”. For this reason, I highly recommend to always promote on your platform. However, you can promote if you don't have your platform directly to Udemy. You can also have a good shot to rank your course up really high when you do that. </p>
<p>Thus, the key step once you've completed this is, get a topic locked down that is a good opportunity. Don't settle for something like ‘Youtube Marketing’ and making a Udemy course on YouTube when there's already a ton of course on YouTube is no good. Instead, keep checking on additional topics, see which one is that you can get to work and keep looking around until you can find the ideal. </p>
<img src="https://jerrybanfield.com/wp-content/uploads/2019/08/4-14-1030x579.png" alt="How to Sell Udemy Courses 2019! 5 Step Marketing Plan for More Instructor Earnings!" class="wp-image-34270"/>
<p>You can search for specific software, for example, if you type in ‘<a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://obsproject.com/" target="_blank">OBS</a>’ and then you get over to open broadcaster. This might be a better opportunity than making a course about <a rel="noreferrer noopener" aria-label="Final Cut Pro X (opens in a new tab)" href="https://www.apple.com/final-cut-pro/" target="_blank">Final Cut Pro X</a> as an example. Even though the top course only earns $172 a month, you might have a much better shot at becoming the top course than you would on say the YouTube. And this averages over double the income for a median course which means that your Udemy course might have double the income potential versus the other one. </p>
<p>Lock your topic down good for Step-1. I've talked so much
about Step-1 because everything else that happens is a function of step-1. The
biggest time and energy I wasted on Udemy was picking low-value topics. Topics
where there was no interest in them or there was a lot of competition and I
wasn't prepared to succeed. Thus, set this up first, then you're ready to knock
Step-2 out. </p>
<p><strong>Step-2</strong> Go into your courses and pick out a title. A
title that gives you the very best search engine optimization. Ideally, you
want to phrase every single thing you're doing in the title in an actionable
way and sometimes include a course in it. </p>
<img src="https://jerrybanfield.com/wp-content/uploads/2019/08/5-15-1030x579.png" alt="" class="wp-image-34271"/>
<p>The format that I like to use before was something like ‘The
Complete Facebook Ads and Marketing Course for 2019’. I loved using that format
for my course title because that worked really good for Google organic search
and Google organic search is one of the best features of having your course on Udemy.
</p>
<p>Udemy has a very high page ranking and you want to give your
course a chance to rank high in Google organic search. When someone Google's ‘Facebook
Ads course 2019’, you hit several of those words in there and then you get a
direct sale from Google organic search totally for free. You get 50% of the
income. That can be a very good title strategy. </p>
<p>You can also do a Udemy search-optimized title, for example, one of my partners in my <a href="https://uthena.com/bundles/partner" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Partner Group</a> was just talking about how he does something like ‘Write Like a Pro: Get Better at Writing and Becoming Writer’. What you notice, this is a Udemy search and potentially Google search optimized approach. This way it has ‘Write’, ‘Writing’, and ‘Writer’ all in the title. That way, the course has direct matches on any of these terms whether someone wants to search for </p>
<ul><li>Write like a professional</li><li>Become a writer</li><li>Writing help</li><li>Writing course </li></ul>
<p>You can optimize it like this and it has a clear call to
action. The goal is to write like a pro, get better at writing and become a
writer. This way, you've got a title that has the most potential to get found
in both Google and Udemy search that fully considers who your potential
audience might be and what they might be searching for. </p>
<img src="https://jerrybanfield.com/wp-content/uploads/2019/08/6-12-1030x579.png" alt="How to Sell Udemy Courses 2019! 5 Step Marketing Plan for More Instructor Earnings!" class="wp-image-34272"/>
<p>The title is so important on your course because everything
else goes from there. Udemy did a test before on my top-performing courses and the
professional copyright team they hired could not beat my titling and my
description. Thus, I take a proud, ego, and accomplishment of that and present
it to you here. These kinds of titles work well. You can also just look around
on Udemy and see what kind of titles are working on some of the best selling
courses on Udemy and you can literally take that format and convert your idea
and course into that format. </p>
<p><strong>Step-3</strong> Once you've got the title down, go in and do
an exceptional job with the description. Really go over the top with the
description. Udemy gives you a lot of characters you can use on the description.
The description again is going for Google organic search traffic. You want a
laundry list of everything covered in the course. </p>
<p>If you talk about writing, put every place that someone
could want to write in the description. I used to write very involved 1000+
word descriptions that would give my page, especially when combined with all
the course lectures, the very highest chance to ranking google search. And when
you search for any of my 3 best-selling courses on google organic search, they
were all at the very number one result over the top of people who had entire
businesses focused on that specific topic. This system works so well when you
put it all together. </p>
<img src="https://jerrybanfield.com/wp-content/uploads/2019/08/7-11-1030x579.png" alt="How to Sell Udemy Courses 2019! 5 Step Marketing Plan for More Instructor Earnings!" class="wp-image-34273"/>
<p>Thus, do an outstanding job on your description. Write every
possible thing someone could want to know in the description and also consider
a human reader. If you actually get someone to read the whole description, by
the end of it, you should have certainty that they will buy the course and this
helps you increase your conversion rate. </p>
<p>A lot of instructors neglect the description or feel it's
one more thing after you've already made your title, subtitle, and all the
videos. Why do you need to write a course description? This is another generic
course on another generic topic by another generic instructor. Please take this
class today. That’s not how things work.</p>
<p>Write a good description and it'll help you stand out a lot and get found in the <a href="https://en.wikipedia.org/wiki/Organic_search" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Google organic search</a>. All of these take a good bit of time and energy and I've spent the whole first 10 minutes reading time  just setting the foundation of your course up for success. Because once you've got it set up like that, your other marketing efforts will multiply with how well you've set this up. </p>
<p>If you choose a poor course title, don't put much effort in
the description and you didn't research your topic very well, there's no point
in doing any more marketing on your course. Just forget about it. That takes us
to step 4. </p>
<img src="https://jerrybanfield.com/wp-content/uploads/2019/08/8-12-1030x579.png" alt="" class="wp-image-34274"/>
<p><strong>Step-4</strong> Once you've got your course created then what
you want to do, you want to go over, set your price and then create those
coupons. Create free coupons and give them out to people who you think are most
likely to love and enjoy your course. I don't know if it'll be your friends,
your family or your co-workers but give it to people who are likely to actually
watch all of your course and leave a great review. </p>
<p>According to Udemy's review terms and conditions, however,
make sure you don't do anything manipulative like give it to every one of your
co-workers at your office and then tell them they have to watch the whole
course and leave you a five-star review. Things like that could get your
account banned. Thus, don't have a system in place where you're guaranteed
5-star reviews. </p>
<p>What you do want to do is create free coupons and give those
coupons out consistently. This is one of the magic strategies that I did when
combined with the other tips I'm showing you just blew my courses up into how
much money I was making. At one point I was making $3000 a day on Udemy. When
they suspended me, I was making $1000 a day even as the whole community was
hurting from the price changes they have made at the time.</p>
<img src="https://jerrybanfield.com/wp-content/uploads/2019/08/9-10-1030x579.png" alt="How to Sell Udemy Courses 2019! 5 Step Marketing Plan for More Instructor Earnings!" class="wp-image-34276"/>
<p>Thus, all this stuff works really good. Once you've gotten all the people you can think of to take the course and you want to give more free coupons, I've got a page for you on my website at <a href="https://jerrybanfield.com/freecourses/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">jerrybanfield.com/freecourses</a>. I have a freelancer who goes and checks every one of these coupons every day or two to make sure the coupons are not expired. </p>
<p>What I intend to have is the top Udemy free coupon page
online because it's so annoying if you're hunting for free coupons to go
through all the other websites. </p>
<img src="https://jerrybanfield.com/wp-content/uploads/2019/08/10-10-1030x579.png" alt="How to Sell Udemy Courses 2019! 5 Step Marketing Plan for More Instructor Earnings!" class="wp-image-34275"/>
<p>If you'd like to submit your coupon, join my email list and
reply to the welcome email with your coupon. This will allow your coupon to get
up on the website if you need additional free coupon redemptions. If you will
want even more free coupon redemptions than that, I recommend put free coupons
out if you've got a Youtube channel. Put some free coupons out on YouTube, give
those free coupons to people who are most likely to be excited about watching
your course and leave a good review. That takes us to the very last key
marketing step here. </p>
<p><strong>Step-5</strong> is to put free preview videos up on YouTube that then send people preferably to your self hosting like <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.thinkific.com/" target="_blank">Thinkific</a>. I use Thinkific to host my course platform at <a href="https://uthena.com" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Uthena</a>. If you want to join Thinkific and help me earn, you can  <a rel="noreferrer noopener" aria-label="click here (opens in a new tab)" href="https://thnk.cc/jerry" target="_blank">click here</a>. </p>
<p>If you don't have your self-hosting platform and you don't
want to put one up, Udemy does convert really well. That means the number of
people you send to Udemy versus the number of people that buy the course, the
ratio is generally pretty high even if you earn a lower percentage of the sale.
Thus, the final step to do really good marketing is to upload long format free
preview videos. </p>
<p>Don't put more than half but put the first up to 50% of your
course on YouTube. This is allowed last I checked on the Udemy policy and this
is what has worked really well for those that are working with me in my Partner
Group to get their courses up into the bestseller spots. It is to make long
format video tutorials, put those up on YouTube and then tell people right in
the very beginning. </p>
<img src="https://jerrybanfield.com/wp-content/uploads/2019/08/11-10-1030x579.png" alt="" class="wp-image-34277"/>
<p>If you look at some of my newest videos, I do this same approach with my platform <a href="https://uthena.com" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Uthena</a>. For example, on this Forex video, this is a 2 hour and something video from Dorrow Green who is on Uthan. I put in a little intro saying what the course is about then it's a free preview where you can take the full course and this is how I'm able to sell courses anywhere. Anywhere I put the course on any platform, I'm able to make sales this way. </p>
<p>I made hundreds of thousands if not millions of dollars of
sales directly from YouTube organic search traffic this way. The reason this
strategy is so powerful is that longer videos on YouTube tend to do really well
especially long format course previews. </p>
<p>If you've done your work well up to this point. here's what
you can do. You can search, get the exact right keywords, the exact right title
from the video and then as long as you get a few hundred views on the video,
that's enough for YouTube to test it and potentially put it up there higher. If
you have no followers or hardly any action on your YouTube channel, what you
can do is, run ads in Google ads. Google owns YouTube. </p>
<img src="https://jerrybanfield.com/wp-content/uploads/2019/08/12-5-1030x579.png" alt="How to Sell Udemy Courses 2019! 5 Step Marketing Plan for More Instructor Earnings!" class="wp-image-34278"/>
<p>You can put ads in Google ads for your YouTube video, get
some watch time on it and that will pump it up in the search rankings. That's
what I've done very successfully to build myself such a big YouTube channel. When
I had a small Channel, I ran ads, pumped my videos up to the top of the organic
rankings and then the Udemy sales just came in like crazy from there. That's
how you do it if you want to really boost it up. Once you've got critical mass
on your channel like I'm grateful that every video I put out now reaches
thousands of people. That's enough in a lot of less competitive topics to have
a chance to go to the top of search results with a great video. </p>
<p>I think I've covered this completely now. I appreciate you reading this post to the end. I value your comments and feedback. If you found this helpful, I trust you will love watching my videos as well. Smash the <a href="https://www.youtube.com/JerryBanfield?sub_confirmation=1" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">subscribe button</a>, turn the notifications on and look in your subscriber feed to make sure you see new videos from me. You can also follow me on <a rel="noreferrer noopener" aria-label="Instagram (opens in a new tab)" href="https://instagram.com/jerrybanfield" target="_blank">Instagram</a>, <a rel="noreferrer noopener" aria-label="Twitter (opens in a new tab)" href="https://twitter.com/jerrybanfield" target="_blank">Twitter</a>, and <a rel="noreferrer noopener" aria-label="Linkedin (opens in a new tab)" href="https://linkedin.com/in/jerrybandfield" target="_blank">Linkedin</a>.</p>
<img src="https://jerrybanfield.com/wp-content/uploads/2019/08/13-3-1030x579.png" alt="" class="wp-image-34279"/>
<p>I'm a full-time YouTuber now because the ideal to me of the highest level business system is to give everything you create away for free and then just do things like have a partner group or coaching program where you can earn good money helping people directly and offer things like sponsored videos where you can help other people build their branded business. If you want me to do a <a rel="noreferrer noopener" aria-label="sponsored video (opens in a new tab)" href="https://uthena.com/courses/sponsored" target="_blank">sponsored video</a> or join the <a href="https://uthena.com/bundles/partner" target="_blank" rel="noreferrer noopener" aria-label="partner program (opens in a new tab)">partner program</a><strong>,</strong> you can take a look at either of those. </p>
<p>You can also watch videos on <a href="https://facebook.com/jbanfield" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Facebook</a> if you want to. Hit follow and put see first on your newsfeed. I love you. You are awesome. Thanks for getting to the end of this post and I hope it's helpful for you.</p>
<p>Love,<br><a href="https://youtube.com/jerrybanfield" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Jerry Banfield</a></p>
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