Agreed, either we put data on the market as something that we can trade, buy, sell, rent, lease, borrow, try, consign, etc., or else we will get what we have already like you said with our data not being rented from us but rather stolen from us or even worse than that in most cases by Google, Facebook, Apple, Microsoft, etc. Dog eat dog world out there. We all must get in the Real Walking Dead World we live in each day where Negan is Facebook and Negan is Google and Negan is all of those big dogs but we the people are Rick, Morgan, Glenn, Maggie, Chuck Norris, Batman, etc.