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*"People aren't going to leave traditional social media for the blockchain..."*

This statement that I heard on a recent podcast has been dwelling in my mind for days now....

You see, I have always believed in this blockchain.  It had everything it needed to put a dent into the need for web 2.  #web3 as it was heralded was a new kind of social media.  You owned this content.  There was no company in charge, decentralized social media.  It started with a simple blogging platform, but has gone onto many other forms.

And to be honest, it all works great!  It works like it's supposed to.  Sure there are hurdles every now and again, but overall the blockchain has been doing what it was designed to do.

**Why hasn't it caught on then?**

Where are the masses we have been promised?  We all agree, this is a much better place to spend your time in, but where are the numbers?  And before someone tells me, they are coming...Let's be clear, the 'promise' has been here for years now. Marketing plans have come and gone more than I can count, and at the end of the day, people aren't showing up in the numbers we had hoped.

And that's too bad because...Like I mentioned above, once you are here, you know how great this place can be.

**So why haven't people flooded the blockchain?**

I have heard on Threads and around the chain that the numbers have gone down overall, is attrition is a thing here? I can't confirm or deny it.  Simply because I haven't looked lol But I'm sure someone like @dalz could show everyone what the numbers are like.  But something else is missing for me personally, and that's the excitement.

I used to seriously think I could build a solid second income from my efforts here.  And I get it, the price of the token has stayed pretty low for years now.  But it's hard to get fired up for 5 dollars worth of crypto every 2-3 days.  And I can't blame anyone but myself for that, simply because I have lost the fire I once had for everything online, not just crypto.

But still....The promise!

That's what has kept me here because my goodness, we really do have a superior blockchain and a fantastic opportunity to own your content.  But will that bring the masses?

A few years ago, I was sure I had the answers.  Keep promoting it, showing the use case, highlight the community.  But does that even matter now?

AI is here.  

Things are changing.  

Does 'community' still matter?

I think it does.  I hope it does.  I pray it does.

But what will it take for Hive to finally break into the stratosphere? 

I'm ready to listen to all suggestions and ideas!!



Posted Using [INLEO](https://inleo.io/@jongolson/the-promise-g3d)