![s9.jpg](https://steemitimages.com/DQmeEiq9wNPoDxPdZkEhro5sXzs1bLwHQhr8HMY8BqW7u6i/s9.jpg)

barcelona: samsung unveiled its new flagship cellphone on sunday with a focal point on augmented truth functions because it seeks to preserve its name as the world's largest phone maker.

the south korean company showcased the galaxy s9 at the eve of the reputable begin of the cellular international congress in barcelona, which comes after a year of flat phone sales.

with out a other important handset maker using the annual occasion, the arena's biggest smartphone show, to launch a brand new flagship device this yr, samsung had the opportunity to grab the spotlight.

the s9 capabilities basically the same design as remaining yr's preceding flagship, with the total display and curved glass fringe of the s8, which was observed through apple's iphone x and others.

however it includes louder sound, a quicker processor and software that turns selfies into lively emojis, on the way to enchantment to consumers who are increasingly preferring to use their phones to ship text messages in preference to talking.

samsung also included a dual-lens digital camera on the galaxy s line for the primary time, to be able to enhance low-light capture and beautify gradual motion video, that's famous on social media.

a service powered with the aid of synthetic intelligence (ai) permits customers to point its digicam to instantly translate a sign in a overseas language.

it is also one of the few flagship phones left that still comes with a fashionable headphone jack.

"notwithstanding these incremental innovations, samsung will ought to neatly leverage its brand and advertising and marketing device to correctly function the new smartphones to a target market," said forrester analyst thomas husson.

global cellphone sales fell by 6.three percent within the fourth quarter because of slower than anticipated christmas income, in accordance to investigate company idc.

overall global telephone sales for 2017 were clearly flat -- down 0.1 percentage at 1.forty seven billion gadgets -- as telephone makers struggled to come up with improvements that encourage customers to upgrade their gadgets.

**COST CONCERN**
samsung suffered a humiliating keep in mind of its galaxy note 7 tool in 2016 after numerous gadgets exploded, but its galaxy 8 phone turned into a purchaser and important success.

at the same time as it saved its lead over apple as the sector´s largest dealer of smartphones in 2017 with a 21.6 percent market proportion, up from 21.1 percent in the preceding 12 months, samsung faces stiffer competition from chinese language rivals like huawei and xiaomi that offer cheaper handsets with many high-end capabilities.

the s9 will sell for 859 euros ($1,1/2), a price which analysts warned could flip off many consumers.

whilst the s9's digital camera is "markedly one of a kind" in exceptional from older smartphones that humans already personal "consumers can also put off buy due to rising flagship prices," ihs markit said in a studies be aware.

"samsung must paintings tough to market the advantages of these designs to counter terrible pricing perception."

huawei unveiled a new laptop and tablet in barcelona earlier on sunday however will present its new flagship phone -- the p20 -- on march 27 in paris.

thomas stated this will allow it to "satisfactory tune its advertising and marketing message primarily based on how the new samsung s9 devices are perceived via customers".

in advance on sunday south korea´s lg unveiled the v30s -- an updated model of its flagship v30 smartphone released six months ago -- which features higher memory and artificial intelligence-based technology that concentrate on pix and voice popularity.

more than 100,000 humans are expected to descend on barcelona for the once a year display, which capabilities driverless carmakers, social media giants and chip businesses in addition to handset makers.