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One of the reasons why Google is probably the most important place on the internet is not just because it provides answers.

it's also one of the earliest forms of the internet that have remained relevant, maintained traction, increased its efficiency and database, and generated billions of dollars in revenue for all the shareholders involved. 

So while we now have other alternatives to Google, that dominance will always remain because it's the face and forerunner of search engines, as well as enjoying the patent of being the first creator. 



> **Search engine is a billion-dollar money-generating tool**

....and this is because of how they'll continue to maintain relevance, no matter how advanced the future of search engines will become, the core of their purpose will keep generating revenue.

 People clearly want answers, in real-time, consultants in all sectors make money from physically answering queries and providing solutions. 

The reason why I feel search engines have become even more relevant is because of their efficiency, the cheap cost of accessibility, the borderless, and the reach to almost anyone irrespective of who they are. 

### Information & Accessibility


This is one of the reasons why you would be surprised that some of the queries you have on Google have already been asked by another person. 

The myriad of information that's easily accessible for just one query, creates the impression that no matter how limited what we're seeking is, on the contrary, there are always choices. 


People need real-world solutions to real-world problems, and providing answers no matter how generic it might seem creates traction.

 **Traction begets audience/traffic which in turn provides a direct and indirect method of monetization**

> # As the database of Google continues to grow, so does the money they are legible to make. 

*How?*

By studying their consumer behaviorial patterns of people, buying history, spending culture, alternative product shopping, the tendency to spend by seeing ads, and the psychology that drives their spending, they can tailor some of that information to the other big techs in the industry, who pay them for these data.


 These other big techs can now leverage these data to provide some of the answers to these queries provided by the people who dumped those queries on Google's accounts with them.



### Shopping & Advertising Is No Joke

 Queries that have buying intents are mostly given more attention, this is because no matter what we want to buy or sell, there's always the right audience.

 There's never a lack of traction when we look at the world as a villa of commerce, the only problem is distance, which technology has always managed to bridge that divide. 

since there are users who have paid these big techs to advertise their products, the right people will always be there, because of the numbers of people depending on places like Google's optimization to get them to the right audience. 


## Big techs, the true owners Of Internet Money?

A huge chunk of the *internet's money* is being owned by big techs and this is because of the amount of people's data they have access to. **Data is money**. 

With the right data businesses can be tailored to provide the exact services with the right specifications, this feels insanely magical, even if I feel that tapping into the psychology of people by using their data is somewhat extreme. 

Big techs are unrepentant data sellers, but rather than put it that way, they'll rather say they're making the internet a commercializable place where people can find answers at the snap of their fingers.




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> **Interested in some more of my works?**



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