There are so many people who are undeniably confused as to when to use _**it's**_  and _**its**_.

This post will explain the differences between the two in simplest way. 

https://i.ytimg.com/vi/CCx77LLnIg8/maxresdefault.jpg
[Source](https://i.ytimg.com/vi/CCx77LLnIg8/maxresdefault.jpg)

## It's

This is basically the contraction of _**it is**_ and _**it has**_. As Dictionary.com defines, a shortened form of a word or group of words, with the omitted letters often replaced in written English by an apostrophe.

_**Examples:**_

Yes, _**it's**_ (it is) Friday!
_**It's**_ (It has) been raining since this morning.

### That is the absolute rule.


## Its 

This is a possessive form of the pronoun _**it**_. This is similar to the use of _**his**_ and _**hers**_.


_**Examples:**_

That red iPhone is _**his**_ smartphone while the white one is _**hers**_.
(This simply means the red iPhone belongs to him - a male. The white smartphone belongs to her - a female.)

_As stated earlier, **its** is used for ownership. It shows that a thing belongs to something._

Cebu is famous for _**its**_ white sand beaches.
A chameleon can change _**its**_ color based on the environment it is in.
I want to write a complaint letter to Huawei. Where is _**its**_ main office?

http://www.watchessit.com/wp-content/uploads/2017/05/Mistakes-and-Confusing-Words-in-English.gif
[Source](http://www.watchessit.com/wp-content/uploads/2017/05/Mistakes-and-Confusing-Words-in-English.gif)


# In a nutshell, it's (with an apostrophe  ' ) is a short form of _**it is**_ and _**it has**_  whereas the one without an apostrophe _**(its)**_ refers to ownership.

I hope the next time when you write your journal, essay, or an update status of your social media account, you will no longer get confused. 

## Many thanks for reading!

For sources click  <a href="https://writingexplained.org/its-vs-its-what-is-the-difference-between-its-and-its">1</a>  <a href="http://www.stgeorges.co.uk/blog/learn-english/its-v-it_s-english-grammar-quiz-and-sentences">2</a>