You certainly have a point but I don't fully agree.  Those that controls the media can move the price (significantly) but not control it all the time.  Also who controls the media nowadays? especially in crypto.  If you have a popular twitter account you have some control/impact.

Also I think it is easier for small traders to make money in this environment, just swim in the whales wake and eat their leftovers.  Small traders mostly get hurt when they get greedy, they see the juicy meal and try to get ahead of the whale, and many times they get gobbled. 

That may be the best metaphor I ever thought of