Shifting Internet Giants, a Lesson for Steemit? Facebook and Google's Advertising Woes, While Transactional Amazon and China's Tencent Boom
advertising·@krnel·
0.000 HBDShifting Internet Giants, a Lesson for Steemit? Facebook and Google's Advertising Woes, While Transactional Amazon and China's Tencent Boom
<center><img src="http://www.steemimg.com/images/2016/11/26/transaction-internet-1593378_64016fd4.jpg" alt="transaction-internet-1593378_64016fd4.jpg" border="0"></center> For Facebook, share price has been volatile, and the continuing issues with advertising and privacy policies keep Facebook in the negative eye of many investors. Troubling for some is the recent November 18th decision to buy back $6,000,000,000 (billion) in Facebook shares. As I see it, this is to try to equalize the downturn from the news that growth next year would be down, along with profit margins from ad revenue space getting tighter. Buying your own shares, can give the appearance that you think your shares are undervalued and you're buying them up to sell them at a higher price later. I'm not sure this is going to fly though. I see it more as an attempt to pump the stock temporarily. Facebook also messed up its metrics for advertising video view times, saying they were longer than they actually were, and also did similar with the number of clicks from Facebook going out being smaller than they had previously said. Another goof or gaff from Zuckerberg is from backsliding on a promise to keep WhatsApp user data apart from Facebook when WhatsApp was purchased for $19 billion in 2014. Facebook merged the data in August with an outcry from privacy advocates. In September a committee for data-protection for the city of Hamburg issued an order for Facebook to stop collecting German user data from WhatsApp. <center><img src="http://www.steemimg.com/images/2016/11/26/640px-Gagged_by_Privacyfcaef.jpg" alt="640px-Gagged_by_Privacyfcaef.jpg" border="0"></center> All of this turmoil might affect Facebook by a few percentage points in the weeks ahead. But FB still has 1.8 billion users each month, which is half of the users on the Internet itself, and advertisers still go for numbers to get people's attention. Facebook is second to Google for advertiser prime spaces. The fakenews debacle has shown that most adults in the US gets their political news, if not other news, from Facebook. That means they beat any other source, like Google or any news agency for people to go find information. Facebook said it doesn't have plans to censor and filter alleged fake-news, but it has already developed a censor program for China hoping to get allowed back into that huge market of 700 million internet users. <center><img src="http://www.steemimg.com/images/2016/11/26/Wechat20b25.jpg" alt="Wechat20b25.jpg" border="0"></center> But Chinese users won't care much. Tencent's QQ, Sina Weibo, and WeChat are all doing the same and more than Twitter and Facebook. WeChat is an app you can order a taxi, pay bills, send money, do banking, shop stores, do free video chat, with almost everyone with internet access in China using it, and it has 70 million more users overseas. But even those Chinese companies aren't immune to the communist government crackdowns. Facebook was banned, but these companies ended up losing many users from restrictions in political discussions making it less popular. Weibo boomed though, with celebrity and self-promotion live-stream video blogging, at 10 million live broadcast from April to June 2016. The most popular streamers get multi-million dollar deals from companies. Tencent still has 9 out of 10 urban Chinese using WeChat. Tencent has had $10 billion in revenue in the first half of 2016, a 48% increase from the previous year. While FB and Google get 90-79% their revenue from ads, tencent gets it from direct transactions being made. But it seems like this is not a good business model to emulate. It's just advertising. Ads are inferior to transaction revenue generation. <center><img src="http://www.steemimg.com/images/2016/11/26/city-marketing-lights-night71f9d.jpg" alt="city-marketing-lights-night71f9d.jpg" border="0"></center> Tencent has become a central marketplace for people to buy things and get it when they want it: now. They don't simply advertise products, they let you buy from one place, and get it all quicker. It streamlines everything into a few clocks rather than more from different sites. Users find it easier and they like it. Amazon is showing the pressure on this side of the pond with its transaction market, becoming the #1 search engine for product searches. Google used to claim that title, but no more. 55% of consumers use Amazon for product searches, while 28% use Google. Google launches Google Shopping, but too late it seems. Tencent's success, and Amazon taking the lead, is showing that people like it when shopping is made easier for them to buy the things they like. Facebook and Apple are now emulating Tencents success with the taxi and payments, allowing to send money, and Facebook has a marketplace to sell anything. One-Click shopping is the new fad. It's quick, simple, convenient and people like that. Make it quick and one place for everything, and you got a hit. Can Steemit/Steem make use of this? <center><img src="http://www.steemimg.com/images/2016/11/26/Astore_Marketing_Plan95cd4.jpg" alt="Astore_Marketing_Plan95cd4.jpg" border="0"></center> What can Steemit do to learn from this transactional success, if the goal is decentralized services through the Steem blockchain, and not a central market for everything? Thoughts? --- Images: [1](https://pixabay.com/en/internet-computer-screen-monitor-1593378/), [2](https://commons.wikimedia.org/wiki/File:Gagged_by_Privacy.JPG), [3](https://commons.wikimedia.org/wiki/File:Wechat.jpg), [4](https://www.pexels.com/photo/city-marketing-lights-night-1300/), [5](https://commons.wikimedia.org/wiki/File:Astore_Marketing_Plan.jpg)] [References: [1](http://www.economist.com/news/business/21710835-falling-share-price-privacy-policy-and-advertising-metrics-also-keep-mark-zuckerberg), [2](http://gulfnews.com/opinion/thinkers/facebook-s-latest-foray-into-china-just-might-work-1.1935632), [3](http://venturebeat.com/2016/11/26/what-if-google-and-facebook-got-it-all-wrong/)] --- #### Thank you for your time and attention! I appreciate the knowledge reaching more people. Take care. Peace. <center><img src="http://i.imgur.com/LwhouOq.gif" /><img src="http://i.imgur.com/28jX1Gk.png" /> <strong>Payout Selected</strong></center> --- If you appreciate and value the content, please consider: Upvoting <img src="https://www.steemimg.com/images/2016/08/30/upvote91a69.png" alt="upvote91a69.png" /> , Sharing <img src="https://www.steemimg.com/images/2016/08/30/share2195b.png" alt="share2195b.png" /> **and** Reblogging <img src="https://www.steemimg.com/images/2016/09/19/reblog33b5f.png" alt="reblog33b5f.png" /> **below**. [](https://steemit.com/@krnel) me for more content to come! --- @krnel 2016-11-26, 7:22pm EST
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