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Every human being needs entertainment to unwind and relax. Entertainment rejuvenates one's body and mind and reduces the level of physical & mental fatigue. The entertainment industry is a rapidly changing industry. The first form of electronic entertainment was the radio. Then, gradually TV took its place. And now, this has become the world of Netflix and other streaming services which has completely redefined the face of entertainment.

A lot of content is being created every day. With so much of data being generated across the globe, attention and personal data of internet users are the 2 most important things on the internet. In the near future, they will create a new economy. Both of these have potential for blockchain disruption too. So what is the initiator needed for this? The answer is—Media.

Let me connect the 3 major aspects of media genesis and consumption so that we can clearly identify the various stakeholders in this entire ecosystem.

What do users get from media—Entertainment.

This generation is regarded as the "streaming generation". A users spend 83 minutes a day on an average while watching video content. Their estimated buying power is more than $44 billion. They are absolutely ready for a big revolution - A completely new online world using blockchain and cryptocurrencies.

What benefits do creators get—Revenue

This generation has seen more internet stars than any. They have succeeded in gathering massive fan following due to the quality content they create. The content varies from comedy to music, gaming, sports among others but it has led to a rise of alternate economy which is challenging the traditional modes of entertainment like TV.

Why are Curators interested in this space—Money

Curators bring the content which will interest a user at one place. Curators help popularize a content or help a newbie content creator in reaching the masses.

However, these 3 participants are isolated completely from each other. It is high time we allow them to enter freely in each other's space. After all, they all deserve a bit more! Today, only a handful of companies own the entire internet's data. It is astonishing that Facebook alone stores 500+ TB of data every day. They use this data for various things - advertising, machine learning projects and developing better algorithms.

But what do the users get in return? Nothing. The users should get control back over their data as well as rewards for allowing companies to use their personal data.

This is why, Current felt the need to change today's digital landscape.

What is Current?

The Current platform sets a new benchmark for today's media industry as well as the internet. It allows successful blockchain integration of the media industry while ensuring profit of all the industry participants. It correlates value to media product and services. It has been developed with two primary aim:

- To serve a wide audience.
- To provide a totally new and polished experience to the first generation users of blockchain and cryptocurrencies.

Blockchain, media, cryptocurrencies and all the related industries are ever changing. To ensure that the ecosystem is dynamic, the Current ecosystem incorporates both on-chain and off-chain solutions. This will help in adding new features so that the platform can evolve to withstand the test of time and remain relevant.

New revenue streams and incentive mechanisms will be created by the Current protocol and the CRCN token. Initially, they will be restricted to the Current platform but later, any developer can incorporate these within their applications and platforms.

Today, the world competes more and collaborates less. However, this mindset may fire back in a relatively new space. This is why, the Current protocol will collaborate with independent media platforms to widen the market share. It will also create sub-tokens for each media ecosystem. All this will help Current to get a larger share in the online media streaming market.

The users will get paid for streaming content online, while content creators and curators will get paid for what they do. This will ensure that the time, data and attention of each participant is uniquely rewarded.

Along with all these features, Current will also offer:

- Centralized Networks
- Decentralized storage to host content across millions of devices
- Superior Identity Profile for Blockchain-Based Applications
- Ethereum Blockchain Scalability via State Channels for the Media Industry

In short, the Current platform provides an incentivized, multimedia ecosystem that uses the powers of Ethereum blockchain.

How does the Current platform work?

Conventional media platforms, such as YouTube, Bing Videos, Spotify and others, are limited to their own platform. They never display results from other libraries.
This is where Current supersedes them. Current can access content across multiple libraries, and provide more accurate results in line with the user's need. Compared to the other media platforms, Current has a much better media search and discovery process which will only get better with time.

Some popular media are only available on proprietary networks. To meet the demand for these media resources, Current integrates external media networks.

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Current can access third party libraries and uses them avidly. This allows Current to add or remove libraries swiftly, keeping up with the change of popularity of the content.

Augmented Reality (AR) and Virtual Reality (VR) are the upcoming technologies all set to change the way we look at the world. By 2021, they are all set to reach a value of $215 billion. Keeping this in mind, the developers have made Current future ready - It is all set to adopt AR and VR content that will enter the market very soon.

Ownership barriers hinders the growth of any platform and this is why, Current tries to reduce the. Using the daily streaming media habits of their large number of audience, the platform is able to garner broad adoption. All this, through a simple user experience and wallet integration.

Current has a proprietary recommendation algorithm uses both Content Based Filtering as well as Collaborative Filtering. This helps the search process to find out what the users are most interested in. Their algorithm also uses the latest technologies, including machine learning and neural networks, to provide the best recommendations for all the users.

In short, the future of media has been revolutionized by Current.

About the ICO:

The CRNC token is a utility token based on Ethereum Blockchain. The token can be used to purchase goods, premium services and ad inventory within the Current platform. 1,000,000,000 CRNC tokens will be created in total, out of which 350,000,000 CRNC tokens will be available during the ICO period.

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The ICO sale will begin on 14th March, 2018 and end on 4th April, 2018. The current value of each token is $0.24 and the hard cap of the project is set at $36,000,000 while the soft cap is $5,000,000. 17% of the total tokens will be reserved for the founders and the team, while 3% will be used for Current Foundation, for long term governance, transition to a fully open source network and decentralized platform.

Concluding Remarks:

The Current platform, with its unique, idea surely is here to leave a mark in the current media industry.

The project can access content from multiple libraries and provide the best suited content for all users. At the same time, the proprietary algorithms makes things faster and more efficient.

The time and attention of everyone - users, curators, and creators are rewarded. At the same time, it is ready for all the exciting stuff that the future might offer us.

In short, it helps today's streaming generation in becoming the first blockchain generation. Current is nothing less than a revolution in the streaming and entertainment industry and is definitely here to challenge the status quo of industry incumbents.

More details on:

**Website:** [**https://tokensale.current.us/**](https://tokensale.current.us/)

**Whitepaper:** [**https://cdn.current.us/whitepaper.pdf**](https://cdn.current.us/whitepaper.pdf)

**Blog By: Lanirm Knayam**

**Btalk profile:** [**https://bitcointalk.org/index.php?action=profile;u=1308391**](https://bitcointalk.org/index.php?action=profile;u=1308391)