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**Introduction:**

It is well said that, in the social jungle of human existence, there is no feeling of being alive without a sense of identity. Identity is an important aspect of human development without which understanding who you are and why you do becomes a terrible experience. Everyone in the world produces a multitude of data every day, on social media or on other platforms. It can be undeniably stated that a simple mismatch or an irresponsible use of even bits of data could have catastrophic outcomes. ​In​ ​the​ ​past​ ​year​ ​there​ ​have​ ​been​ ​numerous​ ​issues​ ​when​ ​large​ ​corporations collecting​ ​data​ ​about​ ​individuals,​ ​failed​ ​to​ ​handle​ ​them​ ​correctly.​ ​Often,​ ​this​ ​data ended​ ​up​ ​in​ ​the​ ​hands​ ​of​ ​hackers.​ ​For​ ​example,​ ​in​ ​2017,​ ​Equifax,​ ​a​ ​large​ ​consumer credit​ ​reporting​ ​agency​ ​in​ ​the​ ​US​ ​was​ ​hacked,​ ​and​ ​over​ ​143​ ​million​ ​social​ ​security numbers​ ​were​ ​compromised.

Hence, the European Union has considered the data protection and the security very seriously. **Persona** is here to become your identity management service that will use the best technologies in the world to keep such data safe. All the user's KYC details on the persona platform are encrypted and securely stored on the IPFS and blockchain  technology. Its aim is to improve the data security and provide authentic credentials to the individuals for their personal data.Persona uses ARCH blockchain technology and other state-of-the-art technologies to offer secure and complete identity solutions. This product is in line with GDPR requirements and provides a secure means of storing, sharing, and processing data.

**Salient Features of Persona:**

1. Replace the middleman: There is no need for a trustworthy side, which can and can be trusted by both parties involved in the transaction.
2. Decentralization: there is no single point of failure, when attacking network is almost impossible.
3. Immutability: records written in blockchain exist forever, cannot be changed.

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**KYC at Persona:**

KYC at persona is done at two levels. The first level, the community level KYC, includes, getting verified by specific people on the Persona platform. These individuals will be listed on the Persona website. Each individual can give 5-30% verification to an individual and the maximum KYC verification that can be done in this way is 90%. The rest of the verification involves meeting any private partner of Persona who can verify your identity.

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The professional KYC represents the process when an individual interacts with an entity using the Persona profile that needs an identity verification process. These entities double check the verification done by the persona platform and get the users verified up to 100%.

The list of documents required for KYC is:

ID or passport or government issued document (original document)
Copy or picture your ID
Bank statement or invoice that proves where you live
The documents will then be stored in the IPFS and signed by both parties checkers and checks, each time the person is checked. KYC professionals represent the processes experienced by individuals when they involve entities that require the identity verification process.

**ICO Information and Team**

To create a sustainable and reliable Platform for our data security, they need support from the people. The total tokens launched for the project is 100,000,000. 70,000,000 PRS Token are reserved for the Public. The ICO is categorized into three parts. The ICO is currently live and continues until 24th February 2018.

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50% of funds will be utilized in the software development of the project. The team behind the project believes in the data security of individuals. They have a unique vision to provide security to the personal information.

Calendar / Token {Persona Token (PRS)} sales schedule:

Private Sale: 15.12.2017–15.01.2018
General Sales I: 23.01.2018–30.01.2018
General Sales II: 01.02.2018–08.02.2017
General Sales III: 09.02.2017–16.02.2018
Token Distribution: 30.03.2018

**The Team and the Roadmap**

The board members comprises of the members with the founder named Ioana. She has the background experience in the strategic investment and the advisory firm. The other board members are having the background experience in the investment banking, Software development and the Blockchain technology. The roadmap of the team is to launch the Testnet by February 15Th 2018. Smart bridge with the Ethereum technology will be launched in Q2 2018. The Smart Bridge with other blockchain technologies will be launched by Q3, 2018.

**Concluding Remarks:**

Social Media has become a hub for fake news and utter lies and PERSONA could act as a reference point for filtering out such content. They have a strong team working towards multiple use cases of the platform in the different industry. I think that they will be one of the top trusted resources in the near future as data becomes the central piece of growth and development in the business and life. In a nutshell, I won't hesitate to say that Persona is a unique platform and given its security and features it is bound to attract the online world.

**More details on:**

**Website :** [**https://persona.im/**](https://persona.im/)

**Whitepaper:** [**https://persona.im/documents/whitepaper-v1.pdf**](https://persona.im/documents/whitepaper-v1.pdf)

**Blog By: Lanirm Knayam**

**Btalk profile: https://bitcointalk.org/index.php?action=profile;u=1308391**