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Pearl Zuhu once said - "The insight-driven digital transformation can create synchronization of all functions running seamlessly." We are living in an era where digitization is taking place at a rapid pace. Right from banking, healthcare, sports to entertainment, everything has been benefitted from digitization in one way or the other. No body would have imagined that even photography would enter into this zone and it will be an overwhelming experience altogether. Stay anywhere in any part of the globe, the photos that you love, the one that mesmerizes you, will reach to your doorstep through this amazing and technologically advanced platform. This is the beginning of a revolution that is going to create a trend that will last long.

**Introduction**

Photochain is a platform that works autonomously, securely and efficiently based on predefined rules. It has a decentralized platform compared with the traditional centralized platform. The platform has been built and based on Ethereum blockchain. It also uses computer vision (machine learning) to fulfil the specific technical requirements of stock photography. In this platform, the artists have the opportunity to sell their work to a broad audience at a price they set themselves, and where sellers are also fully and solely liable for the works they sell themselves. All the legal jurisdiction lies with the seller itself. Photochain does not take any liability for any illegal behaviour. But, it will maintain user's copyright protection by avoiding the unauthorized sale of photography.

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**Industry problem**

In the present scenario an artist (for example designer or painter) who wants to earn money in a fair way by selling his/her digital work, has not much of an option. This problem is even more grave for amateur photographers and hobby artists who have not yet attained a high level of name recognition. Although micro stocks platform is there through which these artists can reach a lot of potential buyers, but they only receive a tiny percentage of the sales price. Also, the platform is plagued by very strict norms regarding the condition of participation for sellers. Therefore, an artist has to publish substantial number of images in order to compete against the immensely high levels of competition. Moreover, it is not possible for a seller to set his own price. Long waiting times for verification of the content long time interval between payments and a large number of rejections of the work by photo stock platforms are some other prevalent problems with the existing system.

**Solution**

First of all, the Photochain will allow the artists to sell their works directly to their customers and on their own terms. Security will be ensured by smart contracts. Transactions will take place simultaneously between artist and buyer. So, there is no need for a central ecosystem. Moreover, machine learning has been incorporated to make the platform even more efficient and error proof. The market will become affordable for customers because contributors can keep 95 percent of the final sales price with them and as a result, offer their work at a cheaper rate. Thus, in this way the entire photography industry is benefited.

**Token details**

The Photochain token is named as Photon token (PHT). It operates on Ethereum ERC 20 platform and implements smart contracts. Price per token is 0.00017 ETH. Exchange rate is 1 PHT = 0.00017 ETH. The hard cap value is 230,000,000 PHT, while the soft cap value is 0.1 ETH. Pre-sale cap value is 10,000,000 PHT and the main sale cap value is 170,000,000 PHT. Token sale begins from 6th April 2018.

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**Conclusion**

Photochain is deemed to bring revolution to the conventional structure of stock photography through its decentralized, peer to peer stock photography platform on blockchain. The system is highly transparent, fair and proper incentive mechanism. The photographer will have a full control over the content, price and license type, whereas the buyer will be benefitted from the lowest price in the market.  The monopoly that stock photography was enjoying over the years will be eradicated and fair stage will be set for a healthy competition. Photochain contains all the recipe to be a hit in the market. So, why not go and taste success by investing in this one of a kind blockchain platform. Undoubtedly returns will be far more than the expectation. So, invest and capture the moment of joy with Photochain.

For More details visit:

Website: [https://photochain.io/](https://photochain.io/)

Whitepaper:https://docs.google.com/document/d/1C4UPA9-9o2cOLJOEYMIVwN\_Fi3Ebtn2YcRua58hQ7\_0/edit

Blog by: Lanirm Knayam

BTT profile: [https://bitcointalk.org/index.php?action=profile;u=1308391](https://bitcointalk.org/index.php?action=profile;u=1308391)