Alex, have you checked out [Latium](bit.ly/latiumlol)?  They are looking to put the 'gig economy' on the block chain so people can earn crypto for doing tasks (like my FB page, write a blog post for me, assassination, etc).

I wrote about it [here](https://steemit.com/cryptocurrency/@libertylol/it-s-a-horrible-time-to-buy-bitcoin-but-perfect-for-this-cryptocurrency) if you're interested.  

I think it (along with steemit blogging) will help those less crypto-saavy do things to earn crypto currency and get their feet wet, leading to greater adoption amongst the normal people who don't follow it like we do.