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hive-140971ยท@marabuzalยท
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<div class"text-justify"> <sub>**Este es un texto original escrito en espaรฑol y versionado al inglรฉs en Google Translation**</sub> </div> *** <center>  [Fuente](https://unsplash.com/es/fotos/persona-haciendo-masa-al-lado-de-un-rodillo-de-madera-marron-tOYiQxF9-Ys) </center> *** <div class"text-justify"> Este fin de semana pasรณ un amigo por casa. รl tiene una pequeรฑa dulcerรญa y panaderรญa, y aprovechรฉ para reclamarle un poco. Durante tres dรญas seguidos me habรญa quedado sin pan para el desayuno. Varias veces pasรฉ por su negocio, pero siempre estaba cerrado. โยฟQuรฉ estรก pasando? โle dije entre risasโ. Me estoy quedando sin desayunar. รl me mirรณ y me respondiรณ con calma: โEs que lo vendo todo muy rรกpido. La gente tiene mucha necesidad, mucha carencia. Tienen hambre, literalmente. La gente tiene hambre. โยฟY entonces? โinsistรญโ. ยฟPor quรฉ no creces? ยฟPor quรฉ no haces un local mรกs grande? ยฟPor quรฉ no escalas el negocio? โNo necesito escalar โdijo con tranquilidadโ. Con lo que tengo, me siento bien. Me quedรฉ mirรกndolo sin entender. โยฟHablas en serio? ยฟUn negocio no se hace para crecer, para escalar? โLa verdad es que estoy tranquilo asรญ โrespondiรณโ. Me siento bien con lo que tengo. No quiero meterme en problemas. Ademรกs, conseguir la materia prima cada vez es mรกs difรญcil. Y tiene razรณn. En su casa siempre se forman largas colas para comprar sus dulces, sus galletas, su pan. Le va bien, muy bien. Pero su respuesta me dejรณ pensando. Este mundo estรก un poco loco, ยฟno? Vivimos con la idea de que siempre hay que expandirse, crecer, multiplicarse. Pero รฉl decidiรณ quedarse donde estรก. Y eso, creo yo, tiene un significado mรกs profundo. </div> *** <center>  [Fuente](https://unsplash.com/es/fotos/una-pila-de-bagels-sentados-uno-encima-del-otro-R2mNdxc66M8) </center> *** <div class"text-justify"> Tal vez yo le estaba dando el consejo equivocado. Hay personas que necesitan escalar, que estรกn hechas para eso. Y hay otras que no. Gente a la que le va bien simplemente por mantenerse donde estรก, haciendo lo que sabe hacer, sin complicarse la vida. Mi amigo no quiere estar en todos los supermercados ni alquilar un local gigante. No quiere agrandar nada. Y pienso que tiene algo de razรณn: ยฟy si escala y se pierde? ยฟY si al crecer, deja de ser el dueรฑo que atiende personalmente, que mira a los clientes a los ojos, que conoce sus nombres y sus gustos? Porque muchas veces, al escalar, uno termina siendo un administrador de papeles, viendo nรบmeros dentro de un sistema, lejos de lo que realmente importa. รl eligiรณ otro camino. Prefiere seguir ahรญ, en ese lugar al que le tiene tanto cariรฑo. Ese pan, esos dulces, los amasa con sus propias manos. No solo estรก ganรกndose la vida: estรก conectado con lo que le gusta hacer. Y al final, me parece bien. Me parece hasta bonito. No todo tiene que ser escalable. Un negocio pequeรฑo puede tener grandes intenciones sin perderse a sรญ mismo. Tus metas no valen menos por no ser enormes. Mi amigo ha elegido un tipo de crecimiento diferente: no hacia afuera, sino hacia adentro. Crecer en profundidad, en calidad, en cercanรญa. Conocer mejor su receta, conocer mejor a su gente. Habitar su propio espacio con mรกs conciencia, no con mรกs metros cuadrados. Y eso, de alguna manera, tambiรฉn es escalar. Solo que hacia dentro. Como ya dije. </div> *** <center>  [Fuente](https://unsplash.com/es/fotos/un-monton-de-diferentes-tipos-de-pan-en-una-mesa-V5rdyNo0C3k) </center> *** <div class"text-justify"> รl encontrรณ su medida justa. No es la medida de todos, claro, pero es la suya. Y hoy, pensando en su ejemplo, me pregunto: ยฟcuรกntas veces nos sacrificamos por algo que tal vez ni siquiera queremos? ยฟCuรกntas veces creemos que el รฉxito solo se mide en tamaรฑo? Tal vez otro dรญa hablemos de cรณmo escalar un negocio. Pero por ahora, รฉl lo estรก disfrutando a su manera. Y aunque algunas maรฑanas me deje sin desayuno, se lo voy a aceptar. Porque lo suyo tiene su propio sabor. </div>  <div class"text-justify"> <sub>**This is an original text written in Spanish and translated into English using Google Translate**</sub> </div> *** <center>  [Source](https://unsplash.com/es/fotos/persona-haciendo-masa-al-lado-de-un-rodillo-de-madera-marron-tOYiQxF9-Ys) </center> *** ๐๐ ๐๐๐๐๐ ๐๐ ๐ฝ๐๐ ๐๐ ๐๐๐๐๐: ๐บ๐๐๐ ๐๐๐๐ ๐ฑ๐๐๐๐๐๐๐ | ๐พ๐๐๐๐๐๐ ๐ด๐๐ฟ ๐ด๐ฝ๐ถ <div class"text-justify"> This weekend a friend stopped by. He owns a small bakery and pastry shop, and I took the opportunity to complain a little. For three days straight I'd run out of bread for breakfast. I'd stopped by his shop several times, but it was always closed. "What's going on?" I said, laughing. "I'm going without breakfast." He looked at me and calmly replied: "It's because I sell everything so fast. People are in great need, they're desperate. They're hungry, literally. People are starving." "So?" I persisted. "Why don't you expand? Why don't you open a bigger shop? Why don't you scale the business?" "I don't need to scale," he said calmly. "I'm happy with what I have." I stared at him, confused. "Are you serious? Isn't a business meant to grow, to scale?" "The truth is, I'm content as I am," he replied. I'm happy with what I have. I don't want to get into trouble. Besides, getting the raw materials is getting harder and harder. And he's right. There are always long lines at his house to buy his sweets, his cookies, his bread. He's doing well, very well. But his answer got me thinking. This world is a little crazy, isn't it? We live with the idea that we always have to expand, grow, multiply. But he decided to stay where he is. And that, I think, has a deeper meaning. </div> *** <center>  [Source](https://unsplash.com/es/fotos/una-pila-de-bagels-sentados-uno-encima-del-otro-R2mNdxc66M8) </center> *** <div class"text-justify"> Maybe I was giving him the wrong advice. There are people who need to climb, who are made for it. And there are others who don't. People who do well simply by staying where they are, doing what they know how to do, without complicating their lives. My friend doesn't want to be in every supermarket or rent a huge space. He doesn't want to expand anything. And I think he has a point: what if he climbs and gets lost? What if, as the business grows, he stops being the owner who personally attends to customers, who looks them in the eye, who knows their names and preferences? Because often, as you scale, you end up being a paper administrator, looking at numbers within a system, far removed from what truly matters. He chose a different path. He prefers to stay there, in that place he loves so much. He kneads that bread, those pastries, with his own hands. He's not just earning a living: he's connected to what he loves to do. And in the end, I think that's fine. I even think it's beautiful. Not everything has to be scalable. A small business can have big intentions without losing itself. Your goals aren't less valuable for not being enormous. My friend has chosen a different kind of growth: not outward, but inward. Growing in depth, in quality, in closeness. Getting to know his recipe better, getting to know his people better. Inhabiting his own space with more awareness, not with more square footage. And that, in a way, is also climbing. Only inward. As I said. </div> *** <center>  [Source](https://unsplash.com/es/fotos/un-monton-de-diferentes-tipos-de-pan-en-una-mesa-V5rdyNo0C3k) </center> *** <div class"text-justify"> He found his perfect balance. It's not everyone's balance, of course, but it's his. And today, thinking about his example, I wonder: how many times do we sacrifice ourselves for something we might not even want? How many times do we believe that success is only measured in size? Maybe another day we'll talk about how to scale a business. But for now, he's enjoying it his way. And even if some mornings he leaves me without breakfast, I'll accept it. Because his approach has its own unique flavor. </div> 
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