![изображение.png](https://res.cloudinary.com/hpiynhbhq/image/upload/v1511171730/err6pl5avp5gzhahs5fs.png)


In the fall of this year, after a decade of pause, the Polaroid brand again decided to return to the camera market (the launch of the OneStep 2 camera) and to make its name again synonymous with instant printed photo on the wave of renewed interest in the respective cameras. It is possible that the decision of the brand owners was inspired by the success of the Fujifilm Instax. Last week it became known that Polaroid accused Fujifilm of violating intellectual property rights, requiring millions of royalties or stopping the release of cameras with square shots.

In a claim letter to Fujifilm, Polaroid lawyers claim that the company owns rights to the effect of a "square in the square", and the new Fujifilm film is "virtually identical" in shape and boundaries. In a Japanese company, in response to charges, they said that Polaroid is trying to profit from its intellectual property after a failed attempt to make money on its products. That is, in fact, Fujifilm accused Polaroid of patent trolling.

We cancels that the legal dispute between the two companies continues from January. Lawyers Fujifilm expect that the court will recognize their camera is not violating the intellectual property of Polaroid.

In the context of history, it would be appropriate to recall the release last week of a special module Motorola Mod, which transforms the company's smartphone into a Polaroid photo printer.
https://steemit.com/news/@mariachan/new-module-motorola-mod-transforms-smartphone-into-photo-printer-polaroid-20171117t164116437z


*Source: The Verge*