![725_aHR0cHM6Ly9jb2ludGVsZWdyYXBoLmNvbS9zdG9yYWdlL3VwbG9hZHMvdmlldy9lZWM1OTdiZjFhOTI1MDQ5MjVjMmMyNzIxNmJjM2ZhMC5qcGc=.jpg](https://steemitimages.com/DQmS2NA4VAPdV1e1Amn5MZUdhWBwNGSgXyZgmpsQtGGqGzw/725_aHR0cHM6Ly9jb2ludGVsZWdyYXBoLmNvbS9zdG9yYWdlL3VwbG9hZHMvdmlldy9lZWM1OTdiZjFhOTI1MDQ5MjVjMmMyNzIxNmJjM2ZhMC5qcGc%3D.jpg)

Some cryptocurrency ventures promise prospective token holders rewards for acquiring and holding their cryptographic tokens while they simultaneously promote their cryptocurrency’s suitability for use in everyday commercial transactions. These cryptocurrency ventures double up on token use cases thinking that they are engineering a more valuable token: a token that is a form of currency that also rewards you for holding it. Instead, they create a token with conflicting fundamentals for unsuspecting participants in their ICO and potentially put their project in jeopardy.

For more details, please read the following article:

https://cointelegraph.com/news/ico-token-rewards-policy-can-have-unintended-consequences-pose-dilemma-expert-blog