![izx.jpg](https://steemitimages.com/DQmXcZXiC49ZDhTfM8BamHe13xcs5o3wbyu38GgZdQNj1cq/izx.jpg)
[Photo Credit](https://unsplash.com/photos/eCktzGjC-iU)

Discover a decentralized revolutionary platform that was designed to create effective interaction between advertisers, game developers and customers of all types. IZX permits business to use augmented and virtual reality games in order to convert game players to real customers, through the blockchain network. 

### A quick explanation and exemplification of the roles available in the network:
In order to obtain a better understanding of how the business model created by IZX functions, it is highly recommended we understand the roles that were developed to sustain all the processes inside this platform. As in any healthy environment, participants will be able to choose between various roles and interact with each other in multiple ways. They may do so, at different times, to be able to reach their targets and fulfill their needs in the most efficient way.

Components of the IZX economic model can be described by using several terms, related to their activity - app developers, players, advertisers, token issuers, referrers, network fund.

#### Players
Players represent individuals that have a single specific main activity - they play the games created by app developers and thus use their smartphones and their game accounts to earn tokens. This is their single manner in which to make a profit by being part of IZX. Moreover, players have then to interact with advertisers (to use the profits they make, for various discounts, products, and services) and with referrers (more on this later on in the article).

#### App developers
App developers have the main task of creating a game (or multiple games), on different conditions. After doing so, these programmers receive commissions for the work they have done, through tokens. Their main interactions are executed with players and referees.

#### Advertisers
Their role is a complex one because they have to work together with players, token holders, and referrers. Their main profit sources are attracting players and converting them into customers. To reach these objectives, they develop and implement advertising campaigns

#### Token holders
By working together with advertisers and referrers, token holders issue tokens for the marketing campaigns. They make revenue from the token utility usage.

#### Referrers
Finally, the referrers interact with all the other roles mentioned above. They obtain referral payouts by convincing participants to join the organization.

The interactions that take place in this ecosystem are based on micro-payments. 
IZX offers businesses mechanics for client acquisition, user retention, and loyalty programs, through its own micro-payment system. The IZX protocol can be applied in most scenarios, where B2C customers interact in business, be it with or without monetary value.
This list is flexible, so roles may change, adapt or evolve during a future time (also, new roles may be added if the platform undergoes improvements).

Find out more information about the project on the official IZX: [Website](https://izx.io)
[ANN Thread](https://bitcointalk.org/index.php?topic=2188282.0) and follow on [Facebook](https://www.facebook.com/izetex) and [Twitter](https://twitter.com/izx_io). These links will provide various information regarding the roadmap, the team, the architecture of the platform. Moreover, you can download and browse through the latest version of the IZX whitepaper at: https://github.com/izetex/documents/raw/master/IZX_WHITEPAPER_EN.pdf. 

Take part now in the token sale of IZX — one of the most innovative and efficient decentralized platform for gamification of business-to-customer interaction! You will discover how to successfully connect business, game, reality and virtual world.

![token_1.png](https://steemitimages.com/DQmeR5uiWF8JNrdDosTCZeJR9SvoqHCPfgFWTLVc4ETZdkJ/token_1.png)