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# Do You Realize 80% Of Your Steem Dollars Come From Only 20% Of Your Posts?

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#### If you've ever heard of Pareto's law, you're familiar with the 80/20 rule.
#### In essence, the 80/20 rule states that 80% of your results come from 20% of your efforts.

<center>https://s32.postimg.org/rx193hq6d/Paretos_Law.png</center>

### But that's only just scratching the surface.

#### The REAL power lies in that 20%. Disregard 80% of your customers.
#### The remaining 20% will still adhere to the 80/20 rule! So 80% of your sales will come from **another 20% inside the other 20%!**

#### For example, you hire ten employees. Two of them will accomplish 80% of the work in your company.

#### That means that these two are performing SIXTEEN TIMES better than the other eight...

#### There's tons of leverage to be found by using that principle.

### Here's the real, hidden power of 80/20:

#### 80/20 = 16:1
#### 80/2² = 250:1
#### 80/20³ = 4000:1

.......

#### If you have enough numbers to run this five times, your winners are a million times better than your losers. 

## This is just simple math!

#### The 80/20 rule is also applicable here on Steemit. 
#### 20% of the users are taking 80% of the profits.
#### 80% of the steempower is in hands of 20% of the accounts. 

#### Once you put this data into a graph, you start seeing the incredible leverage potential:


<center>https://s32.postimg.org/w9a8y5gvp/8020.jpg</center>


#### You might be wondering how exactly we can put this information to good use.
#### Let me introduce a term coined by Perry Marshal:

# Racking The Shotgun


<center>https://s32.postimg.org/rdz6c8e4l/shotgun.jpg</center>


#### Perry Marshal explains this with a story about a shotgun in a bar.
#### But I've never been one for guns, so I'll tell you the concept through the eyes of a DJ.
#### You're playing in a dark, underground pit.
#### There are 50 people dancing like madmen in front of you.

<center>https://s32.postimg.org/lqx00mq11/club.jpg</center>

#### Then you play one of the most obscure songs in your collection.
#### One that only real 'connaisseurs' would know.

#### 40 people stop dancing.

#### 10 are staring at you intensely.

### _These 10 are your biggest critics._

#### This separates the pros from the amateurs.

#### Selling to the right person is the most important factor. More than sales methods and copywriting skills combined.
#### The right person WANTS to buy from you. The wrong one doesn't care.

#### And this is not just about customers. This applies even here in this funky playground we call steemit.
#### Even if we don’t actually ‘sell’ anything here, we still want our posts to be seen. And more importantly, getting upvoted.
#### At this moment, you might argue that there is not enough diversity in the community to truly target specific audiences. But the travel category begs to differ with you.

#### And we know for a fact that the hordes are at the gate.

#### They are coming, and it will be a lot of them.

#### So pay attention. Rack that shotgun. And find your audience.


<center>http://sd.keepcalm-o-matic.co.uk/i/keep-calm-and-don-t-forget-to-be-awesome-74.png</center>

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#### Sources: [80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More](https://www.amazon.com/80-20-Sales-Marketing-Definitive/dp/1599185059?ie=UTF8&SubscriptionId=AKIAILSHYYTFIVPWUY6Q&camp=2025&creative=165953&creativeASIN=1599185059&linkCode=xm2&tag=duckduckgo-d-20)

#### Steem on!
#### Jan Schets

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Make sure to read all my other guides and tutorials!

How to get a winning business idea going:

PART1: https://steemit.com/money/@menta/guide-how-to-get-a-winning-business-idea-going-part1

PART2: https://steemit.com/money/@menta/guide-how-to-get-a-winning-business-idea-going

PART3: https://steemit.com/business/@menta/guide-how-to-get-a-winning-business-idea-going-part3

[How To Automate Your Instagram Account Like a Pro!](https://steemit.com/marketing/@menta/automate-your-instagram-marketing-like-a-pro-for-less-than-usd10-a-month)